Smart Data Collective

JULY 24, 2023

Abbas states that more players are attempting three-point shots based on analytics findings. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

datapine

AUGUST 14, 2019

The use of machine learning, predictive analytics, and various data connectors that enable the user to work with enormous amounts of databases, flat files, marketing analytics, CRM, etc., Not to forget various areas of data scientists employed in, from academia to IT companies.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

JUNE 5, 2021

One of the most important ways that marketers can benefit from AI is with search engine marketing. Marketers can also use AI technology to improve their SEO strategy. You can use a number of new tools that rely on data analytics to improve your strategy. Image: ShoutMeLoud ). LSI Keyword Generators.

Strategy 136

Strategy Marketing Data-driven Machine Learning 136

bridgei2i

MARCH 10, 2020

In this series, I’m going to be sitting down with business leaders and AI and analytics experts who’ll share their views on what AI for the digital enterprise means and how do you make AI real for an organization. He has over two decades of experience in leadership positions across technology and consumer markets.

Digital Transformation 52

Digital Transformation Enterprise Consulting Interactive 52

bridgei2i

JULY 21, 2020

How would then AI and analytics play a role in helping these companies navigate through this huge shift? My belief is that with AI and analytics, where it is today, it is going to play a very critical role, not if you’re able to use your internal data as well as the data provided by Nielsen’s of the word, or IRIs of the word.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

bridgei2i

JUNE 3, 2020

Demand for minimal physical interaction/low human touch products: Due to the risk of infection, customers want to pick up products with minimal human contact. How COVID-19 Has Impacted Consumer Goods Industry. COVID-19 has brought unprecedented challenges leaving businesses reeling and experiencing tremendous losses in its wake.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Business Over Broadway

SEPTEMBER 27, 2018

Figure 1 includes a good illustration of different data sets and how they fall along these two size-related dimensions (For the interested reader, check out the figure in an interactive graphic ). Siloed data sets prevent marketers from gaining a complete understanding of their customers. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Not because they don't have enough money or opportunity or people. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

FEBRUARY 17, 2023

Like this, companies of all sizes and industries can enhance their analytical efforts by providing a centralized and fully customizable experience to employees across all levels of the business or to any clients or external stakeholders. On one side, it will help clients and investors to remember your brand.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Smart Data Collective

MAY 16, 2022

According to an analysis from SAS.com, companies using customer service analytics had 31% better results with their customer engagement. However, it is important to come up with the right strategies when using data analytics to improve customer engagement. How Can You Use Data Analytics for Better Customer Engagement?

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Sales automation is a pot of gold for marketing and sales organizations aiming to increase productivity and profitability. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. Companies spent $2.8

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Smart Data Collective

MARCH 11, 2022

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. Customer Journey Analytics. Customer Retention Analytics.

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Smart Data Collective

DECEMBER 2, 2021

Marketing via text messaging can do both. You will be a lot more successful with your marketing strategy if you are able to use big data to optimize your strategy effectively. There are a number of reasons that data analytics and AI are becoming so important to the future of SMS marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Some of these possibilities have already been realized (more on this later in the post). Professional).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Why is this reality not smacking some sense into your marketing strategy?

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users. Dashboards offer immediate visualizations and interactivity, while reports provide in-depth insights that require thorough examination.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

datapine

DECEMBER 4, 2019

We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Predictive analytics is the practice of extracting information from existing data sets in order to forecast future probabilities. Prescriptive Analytics: What should we do?

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. The fill report is here: Leadership Vision for 2021: Data and Analytics. How does CDO overlap with Market Research functions? It really does. How do we define success?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

4: Interactivity With Insightful End-Points. 3: Venn Diagrams FTW! 5: What-if Analysis Models. 6: Turbocharging Data Visuals with Storytelling. 7: The Magic of 2 x 2 Matrices. 8: Close Contextual Clusters. 9: Multi-dimensional Related Line Graphs. This post has quite a bit of depth, and loads for you to explore, reflect and internalize.

Visualization 124

Visualization Strategy Interactive Statistics 124