Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

Juice Analytics

MARCH 11, 2021

However, the data was essentially stored in old copies of the paper magazine, not a format that was conducive to delivering insights to their target audience. (3) Industry expertise to bring understanding of best practices, presentation of the best metrics, analysis of the data, and thoughtful recommendations. Just kidding!

Predictive Modeling 128

Predictive Modeling Visualization Reporting Interactive 128

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Can we test different spending levels in that market? almost all of the advertising does not elicit any sort of interactivity.

Advertising 117

Advertising Metrics Measurement Insurance 117

datapine

OCTOBER 30, 2019

If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. When creating your plan, it is crucial to select the right KPIs.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines.

Marketing 149

Marketing Analytics Advertising Measurement 149

DataRobot Blog

APRIL 4, 2022

Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc. Media data (usually weekly): media costs, media ratings generated (TVRs, magazine copies, digital impressions, likes, shares, etc.), Classical Modeling Considerations.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Sisense

MAY 18, 2021

However, as Deven states, avoiding data insights and going with your gut is like choosing all the wrong answers on a test despite your professor giving you the right ones. Mistake #3: Making vanity metrics your main event. Vanity metrics ebb and flow like a tidal wave, meaning they can easily consume your marketing efforts.

Marketing 52

Marketing Data Analytics Analytics Metrics 52