Remove Interactive Remove Marketing Analytics Remove Measurement Remove Recreation/Entertainment
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

In large measure that is because of the rise of programmatic buying. In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. The internet today is a fundamental paradigm shift. Fewer guesses.

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How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

Demand for minimal physical interaction/low human touch products: Due to the risk of infection, customers want to pick up products with minimal human contact. Demand for home-entertainment is up, as opposed to cinema/movie theatres. Commercials: For commercial teams, the challenge is to measure base sales for the next year.