Smart Data Collective

JUNE 24, 2021

If you are looking to grow or gain new leads as a business, you are going to need to take an in-depth look and your marketing and how you want to approach content. It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools. Know which channels to cover.

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Marketing Strategy Analytics Marketing Analytics 86

Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics. Below, we explore 5 key ways you can guarantee success.

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Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Let’s delve deeper and see how and why entrepreneurship on the internet is so challenging and what we can do through next-gen marketing by utilizing data analytics. What is next-gen Marketing? billion by 2026.

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Marketing Data Analytics Analytics Big Data 102

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. The pandemic revealed new buyer behavior that emphasized a self-directed discovery and education journey, forcing marketers to increase their touchpoints across channels and devices, complicating attribution.

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Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. You need to use analytics technology to get the most out of your efforts.

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Analytics Marketing Sales Metrics 101

FineReport

APRIL 3, 2024

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Price and Cost-Effectiveness: Cost considerations are critical.

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Dashboards Visualization Metrics Interactive 52

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Why is this reality not smacking some sense into your marketing strategy?

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Advertising Marketing B2B ROI 162

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. In an IDC survey (also commissioned by Sisense), 61% of BI users said they were looking for ways to incorporate analytics into workflows.

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Analytics Data-driven Key Performance Indicator Marketing 52

Smart Data Collective

MAY 16, 2022

According to an analysis from SAS.com, companies using customer service analytics had 31% better results with their customer engagement. However, it is important to come up with the right strategies when using data analytics to improve customer engagement. Data analytics is going to be an important part of this process.

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Data-driven Strategy Big Data ROI 137

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. The fill report is here: Leadership Vision for 2021: Data and Analytics. How does CDO overlap with Market Research functions? It really does. How do we define success?

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Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

DECEMBER 2, 2021

Marketing via text messaging can do both. You will be a lot more successful with your marketing strategy if you are able to use big data to optimize your strategy effectively. There are a number of reasons that data analytics and AI are becoming so important to the future of SMS marketing.

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Data-driven Marketing Strategy Advertising 100

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Sales automation is a pot of gold for marketing and sales organizations aiming to increase productivity and profitability. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. Companies spent $2.8

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Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

MARCH 21, 2019

Eric Siu of Single Grain Marketing has elaborated on this further in his post Why Digital Marketing Analytics Matter To Your Business. This article is a good read for anyone that is still skeptical of the benefits of analytics in digital marketing. Monitor their strategies and estimate their ROI.

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Marketing Analytics ROI Metrics 78

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

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Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Ways to boost your data-driven content marketing strategy.

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