The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? A good one.
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