KPI, Magazine, Marketing Analytics and Metrics

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. ." And, you can see the all important metric of Conversion Rate. Nice report right?

Metrics

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? Maybe, maybe not.

Marketing Analytics

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Data Leaders Brief

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

The Marketing Analytics Intersect: My Newsletter!

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