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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. If you use a different coding strategy, would you care to share it with us? I give you Sweden.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Just Facebook has 1.2 billion MAUs.

Marketing Analytics

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Data Leaders Brief

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

The Marketing Analytics Intersect: My Newsletter!

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