Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JULY 6, 2015

There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. We can talk about Content AND Marketing AND Measurement. and measurement (soon after!) Thing One. That Q is really important.

Measurement 158

Measurement Marketing Metrics Strategy 158

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Let’s examine how you can do so with the following sales KPIs, created for a comprehensive sales report. A revenue graph that is worth exploring on a monthly basis by utilizing a modern KPI reporting software.

Sales 235

Sales Dashboards KPI Visualization 235

datapine

OCTOBER 30, 2019

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Exclusive Bonus Content: Get our data reporting recommendations!

Reporting 127

Reporting Visualization Dashboards KPI 127

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. A series of debates in literature, editorials, lectures, magazine articles, film, etc., Of course, some questions in business cannot be answered with historical data.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. " Right-time. Bad ad creatives.

Marketing 166

Marketing Metrics Advertising Measurement 166