Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

Download our free executive summary and boost your sales strategy! The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! Download our free executive summary and boost your sales strategy!

Sales 235

Sales Dashboards KPI Visualization 235

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. When this contribution is put against the marketing spend in the particular channel, it produces a reading on the highly coveted return on investment (ROI).

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Smart Data Collective

AUGUST 21, 2019

Understanding the Nature of Digital Products and Building a Data Strategy Around Them. A growing number of advertising platforms such as Facebook are using AI and other big data technology to get more value for their marketers, which means that your ROI will be higher as a marketer of digital products.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Because Likes (and +1s, Followers) measure a fleeting Hello.

Marketing 166

Marketing Metrics Advertising Measurement 166