Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. So the idea is to devise small test cases.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 7, 2019

I recommend using that money to buying your team iPhones every Friday, I assure you that'll have a positive ROI. In my experience you should optimize for reach AND one overarching story AND creative consistency AND ensure each successfully tested creative has enough frequency to wear-in. So, why are you spending all that money?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. Over 40,000 teams entered and spent the next three years testing different approaches. If done well, the ROI can be spectacular.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Andrew White

JANUARY 11, 2021

See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. measuring value, prioritizing (where to start), and data literacy? Storytelling is a nice one to use early on to test the approach. Great idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52