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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

The recommendations are in the format Metric | Methodology, what to measure and how to measure it. For your Brand-leading initiatives, identify your level of awesomeness , and pick the Metric | Methodology for your CMO scorecard: [Special Note: For simplicity’s sake, I’m skipping Level 4 – super advanced measurement. Carpe Diem!

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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106
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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Software vendors offer AI sales boost for retail at NRF show

CIO Business Intelligence

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns. Artificial Intelligence, Generative AI, IT Strategy, Microsoft, Predictive Analytics, Retail Industry, Vendor Management, Vendors and Providers

Sales 104
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How Understanding Data Can Improve Your Marketing Efforts

Smart Data Collective

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. Global companies spent over $2.83

Marketing 129
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CIOs increasingly tap contract IT as talent gap filler

CIO Business Intelligence

Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Kellen is embracing temporary workers, seeing both contractors and freelancers as an integral part of his staffing strategy. With contract work, we’re talking about the borrow strategy.

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