Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Mark Raskino

OCTOBER 10, 2018

Given what we have learned from the experience of others, should he lead the effort with culture change or technology change? So if we are forced to choose – which should go first, investing in the technology base or investing in the culture change? He knows they must embark on a digital transformation journey. Mission belief.

Digital Transformation 61

Digital Transformation IoT Risk Forecasting 61

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). What happens once your ads meet that intent?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

FineReport

MAY 18, 2024

As technology advances further, the applications of data visualization continue to expand, offering innovative solutions to complex challenges. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. In large measure that is because of the rise of programmatic buying. More technology. Let's go!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

bridgei2i

JUNE 3, 2020

The impact of COVID-19 on the Consumer Goods industry – both Consumer Packaged Goods and Consumer Technology and Durables, has to be understood in the right cultural milieu, if we wish to assess the situation correctly. Commercials: For commercial teams, the challenge is to measure base sales for the next year.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

datapine

MAY 28, 2019

BI projects aren’t just for the big fishes in the sea anymore; the technology has developed rapidly, the software has become more accessible while business intelligence and analytics projects implemented in various industries regularly, no matter the shape and size, small businesses or large enterprises.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 100

Marketing Data Analytics Analytics Advertising 100

Occam's Razor

MAY 5, 2016

I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Do people who use ad blocking technologies end up being more loyal customers? Sign up here: The Marketing-Analytics Intersect.

Metrics 103

Metrics Reporting Analytics Advertising 103

Cloudera

AUGUST 27, 2021

The company stood out to the judges for taking its business to the next level by disrupting the telecommunication’s industry through the application of new technologies, skills, and operational processes. The organization saw an increase in storage efficiency, resulting in an 80% cost reduction when compared to previous technology stacks.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

Ontotext

JANUARY 6, 2022

We looked at the major challenges of electrical grids, the main standards guiding electricity data exchange and how these challenges could be addressed by applying Linked Data principles and knowledge graph (KG) technology to electricity data. Kibana is a very powerful tool for making analytics that is part of the Elastic stack.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 78

Marketing Data Analytics Analytics Interactive 78

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Operating across three layers—Data, Application, and Presentation—FineBI integrates data preparation, visualization, sharing, and management to address complex technological challenges effectively. Its strengths include: A comprehensive suite covering reporting, analysis, and dynamic data visualization.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

So the material is not designed for IT – but spans business and technology. The fill report is here: Leadership Vision for 2021: Data and Analytics. How do you think Technology Business Management plays into this strategy? measuring value, prioritizing (where to start), and data literacy? Product Management.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 136

Marketing Analytics Machine Learning Strategy 136