Occam's Razor

JANUARY 7, 2019

Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! Bring the same discipline to the application of accountability to social media ads that you bring to your Display or Video ads anywhere on the web.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MAY 27, 2015

Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Simply because when things most likely go south, the organization will learn important lessons. Desktop Site + Mobile Site + Mobile Apps = See + Think + Do + Care = #winning #tigerblood. < /A > ]. Cookies are all we need!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MAY 5, 2016

And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Sign up here: The Marketing-Analytics Intersect.

Metrics 103

Metrics Reporting Analytics Advertising 103

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106

Marketing Analytics ROI Data-driven 106

Smart Data Collective

MARCH 29, 2021

Get started by focusing on these four insights and metrics. While you almost certainly don’t want to look at all the data your assorted marketing campaigns and platforms can generate because you’d never get anything else done, once you’ve determined what data is more valuable to you, it’s important to keep your eye on those metrics.

Marketing 124

Marketing Metrics Descriptive Analytics Predictive Analytics 124

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users. Its integrated AI furnishes bespoke data metrics, enriching insights. Diverse visualization options enable effective communication.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Sisense

JULY 1, 2021

Here are a number of ways that AI tools can augment marketers’ efforts without getting technical professionals involved: Targeting content: Using data about customer behavior, marketers can personalize content to engage various audience groups and do creative content planning. Joining human discernment and targeted power.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Smart Data Collective

SEPTEMBER 30, 2021

However, you will only get more value by leveraging analytics if you know what metrics to focus on. Some of the most important Instagram stories variables that you need to look at and integrate with your analytics dashboard include: Impressions Link clicks Replies Profile visits.

Analytics 103

Analytics Marketing Sales Metrics 103

Smart Data Collective

OCTOBER 2, 2019

Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features. Either of these types of tools can provide you with performance metrics like open rates, click rates, and more. Other Campaign Tracking Metrics.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Set aside the useless metrics like Impressions and 3-second Video Views. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ].

Advertising 162

Advertising Marketing B2B ROI 162

datapine

DECEMBER 4, 2019

Industries such as e-commerce already have started implementing chatbots and deriving insights based on predefined performance metrics, user, message and bot metrics, just to name a few. Chatbots are not just here to, well, chat, but also to provide true analytical value both for companies and the BI community.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

datapine

FEBRUARY 17, 2023

With features such as real-time data access, predictive analytics, online dashboard reporting and more, you’ll be able to extract the maximum potential out of your performance data and get the necessary insights to improve your company at a technical, operational, and strategic level.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Smart Data Collective

OCTOBER 5, 2021

With multiple layers of the campaign to work through and various targeting metrics to consider, it’s easy to get it wrong and waste your budget. Luckily, there are plenty of online tools, and of course experienced marketing agencies, to provide you with a helping hand.

Analytics 120

Analytics Marketing ROI Testing 120

Sisense

JUNE 17, 2021

Tip: Measure the metrics that matter. But when we peel back the intention of the ad, those vanity metrics don’t matter, because in the end, the ad didn’t raise awareness within the defined target audience, and it didn’t prevent accidents within the time frame that was scoped.

Marketing 52

Marketing Interactive Metrics Advertising 52

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Smart Data Collective

MARCH 11, 2022

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer Lifetime Value (CLV) forecasts a customer’s worth in relation to other metrics. Customer Engagement Analytics. Conclusion.

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Oh, or your main traffic sources and the visitor acquisition metrics? I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them. Ok, strictly speaking Euler.

Visualization 124

Visualization Strategy Interactive Statistics 124

Smart Data Collective

MARCH 21, 2019

Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot. There are a number of factors that you need to consider, including: The right analytics tools that you need to utilize. The metrics that you should be using. Getting Started with Analytics in Digital Marketing.

Marketing 78

Marketing Analytics ROI Metrics 78

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Don’t test for a vanity metric. Have a hypothesis that is entirely based on an insight from your digital analytics data (for the first few) rather than opinions of your Executives (save those ideas for later).

Experimentation 101

Experimentation Testing Optimization Marketing 101

Andrew White

JANUARY 11, 2021

As with offensive policies, too many firms mistake hygiene metrics such as the number of records cleaned up versus the impact on outcomes as the measure of success, with risk I would wary of the same mistake. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

MAY 31, 2023

marketers can look at previous data to determine which Instagram stories got the best engagement, so they can improve their ROI for future campaigns. The most important thing to do at the beginning is to know which metrics to focus on. Katie points out that Instagram stories disappear after 24 hours.

Marketing 77

Marketing Data Analytics Analytics Interactive 77