Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

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Analytics Marketing Sales Metrics 103

Sisense

JUNE 22, 2021

Until recently, marketers used a default “last-touch” attribution model for sales, attributing them to the last touch, or last click before purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. But reality shows us that we have moving targets.

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Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Companies with well-thought out data strategies are likely to beat the odds. The brand building process, customer outreach strategies and many other tasks can be accelerated and automated through using online channels.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Smart Data Collective

AUGUST 23, 2021

Whether you’re a company looking to market its products and services to new audiences, an affiliate marketer hoping to maximize their income streams or another individual involved in the industry, there are umpteen ways in which big data is influencing the realm of marketing and sales.

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Big Data Marketing Advertising ROI 121

Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies.

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Dashboards Metrics Marketing Key Performance Indicator 92

FineReport

APRIL 3, 2024

Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Evaluate the pricing structure against features and potential ROI. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Smart Data Collective

JANUARY 2, 2023

Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Marketers can boost their ROI significantly by leveraging data analytics strategically to boost their rankings.

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Data Analytics Analytics Data-driven Marketing 124

Smart Data Collective

MAY 19, 2022

The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. One of the biggest benefits is that it can help automate many aspects of the sales process. Companies spent $2.8

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Sales Big Data Cost-Benefit Marketing 134

Smart Data Collective

MARCH 31, 2020

James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Some of these companies use AI to improve the targeting of their advertising, curate higher quality content and use machine powered marketing analytics.

Marketing 90

Marketing Advertising Big Data ROI 90

Smart Data Collective

MAY 16, 2022

Proper consumer engagement strategies are vital factors that might determine how profitable your business becomes. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy?

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Data-driven Strategy Big Data ROI 137

Smart Data Collective

DECEMBER 2, 2021

However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing. More companies are using SMS to expand their reach and capture a larger share of the market. Marketing via text messaging can do both.

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Data-driven Marketing Strategy Advertising 100

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. Keep reading to learn more. however, data is available for months afterwards.

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Marketing Data Analytics Analytics Interactive 77