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The Role of Data in Understanding Demographics for Effective Marketing

Smart Data Collective

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.

Marketing 126
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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 111
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WestRock CIDO Amir Kazmi on building resiliency

CIO Business Intelligence

This is especially important when you’re trying to bring new commercial products and solutions to the market — where you have to test and learn and iterate with customers. But then be intentional about identifying subcategories where you have flexibility and expect learning for product/market fit.

Testing 104
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The art of selling: IT budget approval made easier

CIO Business Intelligence

And it centered on this phrase, which was originally attributed to philanthropist Ruth Stafford Peale. One of the most persuasive techniques of selling is to actively listen to those you are selling to in an effort to better align on common goals before you make a pitch. Let’s say you need more storage to keep up with incoming data.

IT 101
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Tips To Improve App UX with Advanced Mobile Analytics?

Smart Data Collective

It’s difficult to select a handful of attributes and associate them with optimal UX practices. One way to determine how customers use your app is by diving deep into your analytics data. The easiest way to improve your app’s user experience is to make popular screens easily accessible. Do you send too many emails?

Analytics 114
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Humans and AI: AI and Individuality

DataRobot

My lifestyle choices don’t neatly fit into customer categories that marketers have been using for decades. Some marketing campaigns assume that if I’m a fifty-something man purchasing a product for a child, I must be a grandfather. Other misguided marketing campaigns have tried to sell me shampoo or funerals. It isn’t a science.

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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 126