Smart Data Collective

AUGUST 23, 2023

One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. Big data technology has rapidly changed the state of modern marketing.

Big Data 81

Big Data ROI Marketing Advertising 81

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. Utilization and efficiency provide vital insights for understanding the business value of expenses incurred.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

Anmut

MARCH 22, 2023

A data maturity model helps your company measure its data and business health. Often there is no enterprise data model, meaning more time is spent on data preparation than analysis, and reporting is predominantly manual: KPIs are siloed, and performance is difficult to measure. Why do we need data maturity models?

Measurement 52

Measurement Modeling Data Quality Data Governance 52

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

Cost-Benefit 119

Cost-Benefit Measurement Optimization Metrics 119

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

SEPTEMBER 6, 2022

That said, measuring the success of your those efforts is another great part of the job, and on many occasions, it can prove to be overwhelming as you need to use multiple tools to gather the data. Enter modern content reports. This is a great way to maximize your time and resources using real-time data.

Dashboards 179

Dashboards Reporting ROI Metrics 179

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy.

Measurement 158

Measurement Marketing Metrics Strategy 158

Smart Data Collective

NOVEMBER 5, 2023

Performance Measurement There are diverse ways to grasp customer attention in the online space. Measures such as pay-per-click advertisements, email marketing, content marketing, and collaborations with influencers are used to increase brand awareness.

Marketing 106

Marketing Analytics ROI Data-driven 106

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 114

Strategy Management Key Performance Indicator ROI 114

datapine

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? In this article, we will detail everything which is at stake when we talk about DQM: why it is essential, how to measure data quality, the pillars of good quality management, and some data quality control techniques. Industry-wide, the positive ROI on quality data is well understood.

Data Quality 241

Data Quality Metrics Data-driven Management 241

Smart Data Collective

JANUARY 27, 2022

They have heard that big data can be useful, so they invest in it without much consideration for their ROI. Not only will this help employees make better decisions, but it will also allow you to measure the effectiveness of your marketing campaigns and other initiatives. What are you waiting for? Start implementing these tips today!

Optimization 106

Optimization IT Big Data Cost-Benefit 106

IBM Big Data Hub

JANUARY 15, 2024

The office sought a practical solution for process optimization and automation to address the aforementioned issues. While optimizing management mechanisms for cost reduction, efficiency enhancement, and risk mitigation. With goal of achieving cross-departmental and cross-system business process collaboration to reshape and optimize.

Digital Transformation 73

Digital Transformation Insurance Optimization ROI 73

datapine

OCTOBER 11, 2023

A Warehouse KPI is a measurement that helps warehousing managers to track the performance of their inventory management, order fulfillment, picking and packing, transportation, and overall operations. In time, this will help you increase customer satisfaction and skyrocket warehouse ROI. Let’s dive in with the definition.

Metrics 217

Metrics KPI Management Cost-Benefit 217

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., automated retirement portfolio rebalancing and maximized ROI).

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Smart Data Collective

JULY 11, 2022

Data analytics technology is very helpful for companies trying to optimize their social media marketing strategy. Many marketing automation tools like Hootsuite have sophisticated analytics tools to help marketers measures engagement with their social media content. You can easily lose money if your ad campaigns are not well optimized.

Data Analytics 132

Data Analytics Analytics Advertising Big Data 132

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

CIO Business Intelligence

MARCH 3, 2024

Its conclusions were less than optimal. One component of corporate IT that has long been ‘in range’ for cyber criminals that is often overlooked when protection measures are being put in place are multifunction printers – widely used in almost every organisation. uniFLOW is one such tool offered by Canon.

IT 108

IT Measurement Risk Testing 108

CIO Business Intelligence

FEBRUARY 8, 2023

As a result, numerous essential concerns like data collecting and reporting, decision-making, and data optimization are being addressed. Measuring investment and determining ROI plays a big part in this and proving the ROI for customer experience is essential for organisations to continue investment and growth.

ROI 98

ROI Measurement Data Processing Strategy 98

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Those Three Big Acronyms are still important for fine-tuning your IT operations, but success today is increasingly measured in business outcomes. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 121

ROI Cost-Benefit KPI Uncertainty 121

CIO Business Intelligence

FEBRUARY 28, 2024

The technology allows for dynamic rerouting of traffic, prioritization of critical applications, and performance-based routing to optimize network efficiency. While SD-WAN may represent a higher initial investment compared to traditional routers, the long-term return on investment (ROI) is significant.

Cost-Benefit 97

Cost-Benefit Digital Transformation ROI Strategy 97

Smart Data Collective

JANUARY 11, 2023

You can use analytics to measure the engagement of your video content and optimize it accordingly. For this reason, you must ensure any content you publish is well optimized and search engine friendly. Companies can also use data analytics to measure content engagement and optimize it for better conversions and SEO.

Data-driven 99

Data-driven Marketing Advertising Big Data 99

datapine

APRIL 12, 2023

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. To ensure you yield the results you desire, first establish your goals, then decide on the metrics that you will need to track to measure your performance.

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

FEBRUARY 14, 2021

That’s why it’s critical to monitor and optimize relevant supply chain metrics. While there are numerous KPI examples you can select for your assessment and optimization, we have focused on a list that will enable you to identify potential bottlenecks and ensure sustainable development. Freight Bill Accuracy.

Metrics 260

Metrics KPI Dashboards Sales 260

Rocket-Powered Data Science

JULY 21, 2023

as likely to say that their ROI on observability tools far exceeded expectations. Here are a few of the customer performance metrics presented (measuring performance changes following the Splunk integration into the customers’ enterprise systems): 3X Faster Response Time, 90% Faster Mean Time to Remediation, and 60X Faster Insights.

Machine Learning 189

Machine Learning Metrics Reporting Internet of Things 189

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? Under Velocity, the Mean Time to Deliver Data metric measures the time it takes to deliver data. The Data Change Request Ratio metric measures the rate of business demand for data. The Mean Time to Recovery metric measures how quickly defects can be resolved. Introduction.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. You can procure data from analytics tools to optimize your landing pages to maximize conversions.

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

Smarten

MAY 5, 2023

Embedded BI Goes Beyond Technology ROI to Improve Clarity, Agility and Productivity! Enterprise Strategy Group reports that embedded analytics can provide 50% lower upfront development costs and 83% lower support costs, thereby improving return on investment (ROI).

ROI 67

ROI Cost-Benefit Software Reporting 67

Jet Global

MARCH 24, 2024

A non-profit key performance indicator (KPI) is a numerical measurement that gauges the ability of a non-profit organization in accomplishing its mission. Both structures aim to claim a bigger share of the market; however, most non-profit businesses engage in developing KPIs that measure societal influence as opposed to revenue.

Metrics 52

Metrics Reporting KPI Measurement 52

CIO Business Intelligence

DECEMBER 5, 2023

Revisit the project portfolio Strong demand management is essential for sustainable IT cost optimization, says Anja Allen, principal in EY Americas’ technology consulting practice. Ensuring all IT spend is directly tied to business demand acts as an automatic cost optimizer.

IT 137

IT Cost-Benefit Digital Transformation ROI 137

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards Slice and Dice 183

AWS Big Data

OCTOBER 26, 2023

Read on to understand why price-performance matters and how Amazon Redshift price-performance is a measure of how much it costs to get a particular level of workload performance, namely performance ROI (return on investment). For low-cardinality data, there is another type of encoding that can be more optimal: BYTEDICT.

Data Warehouse 91

Data Warehouse Cost-Benefit Dashboards Optimization 91

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 84

Marketing Technology Advertising ROI 84

Smart Data Collective

JANUARY 15, 2023

Companies use data visualization for trend mapping, data contextualization and various forms of business optimization. They can identify the best places to focus their sales resources and measure the ROI accordingly. Overall, this functionality optimizes your territories and improves sales strategy.

Sales 116

Sales Visualization Big Data Software 116

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

Measurement 136

Measurement Digital Transformation KPI Metrics 136

Smart Data Collective

NOVEMBER 26, 2021

With it, you can measure your key performance indicators quickly and more objectively than traditional methods. Now more than ever, creating optimal consumer experiences is important to drive more business traffic and win more sales. This marketing system is goal-oriented and targeted. Holistic Customer Experience.

Marketing 111

Marketing Data Analytics Key Performance Indicator Analytics 111