Smart Data Collective

FEBRUARY 3, 2022

Targeted push notifications can contain information on discounts, promo actions, and special offers. The technology lets businesses create relevant content and send it to users for attracting new clients.

Internet of Things 115

Internet of Things IoT Cost-Benefit Interactive 115

Cloudera

JANUARY 5, 2021

In today’s retail environment, retailers realize that building demand forecasts simply based upon historical transaction, promo, and pricing data alone is not good enough. Data today has a shelf life much like produce and needs to be updated in real-time to be relevant. Data 100 days old might as well be 100 years old.

Forecasting 91

Forecasting Cost-Benefit Sales Unstructured Data 91

CIO Business Intelligence

MAY 12, 2022

Real-time data is critical for everything, from your financials to customer sales to whether promos are working, whether advertising is working, whether the initiatives that you’re investing in are paying off. How important is real-time data in building innovative customer experiences? Real-time data is air.

Testing 94

Testing Data Lake Advertising Marketing 94

Cloudera

JANUARY 14, 2021

For merchants, the ability to capture shelf, rack, table, and bin inventory levels allows them to prevent out-of-stocks (lost sales), monitor merchandising (display, pricing, promo, POG), meet compliance initiatives, and share these new insights with trading partners they may have.

Cost-Benefit 69

Cost-Benefit Digital Transformation Sales IoT 69

IBM Big Data Hub

AUGUST 23, 2023

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Cost-Benefit 55

Cost-Benefit Risk Data-driven Enterprise 55

Occam's Razor

SEPTEMBER 9, 2013

There are also new possibilities such as sequence segments that allow you to answer questions such as: What is the difference in conversion rates for people who went to the Product X page from a promo on the home page, compared to people whose first page in the visit was the Product X page?

Analytics 145

Analytics Metrics Marketing Reporting 145

Occam's Razor

FEBRUARY 7, 2022

On the checkout page, it might be increasing the use of promo codes, or reduce errors in typing phone numbers or addresses. Which variation of your experiment gets it down to 60%? On a product page, it might be increasing product bundles added to the cart instead of the individual product. So on and so forth. the hypothesis I’m testing).

Experimentation 101

Experimentation Testing Optimization Marketing 101

Smart Data Collective

SEPTEMBER 20, 2023

AI can isolate who’s stopping by so you can target them with messages about an ongoing BOGO Fridays promo. Maybe the data shows a boost in the number of customers who swing by the coffee shop every Friday. The trends revealed by predictive analytics have the power to spark ideas about drip campaigns, new promotions, and strategic overhauls.

Marketing 105

Marketing Strategy Predictive Analytics Testing 105

Occam's Razor

JANUARY 2, 2013

You can then eliminate the big promo in the side bar because you now have data which shows that zero people click on it (because it looks like a banner ad!). Location Report. People have weird conceptions of where their traffic comes from.

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

JANUARY 28, 2013

Is that clear on this page? :) And when you call them the first thing they (or DirecTV or Crutchfield or any DR company) will ask for is the Promo Code. One big promo at the bottom of the page. They want you to call them. Clearly marked here. Did you see, did you see? They can tell where I'm visiting them from! (3M,

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

AUGUST 12, 2013

Why should the visit where, say, I saw a great promo or you recommended something based on my prior visit not get some credit for the conversion? This is imprecise. Why give credit to a campaign if it took me another visit where I remembered your URL and typed it in and came to your site? Why undervalue Direct?

Modeling 161

Modeling Optimization Marketing Interactive 161

DataRobot Blog

JUNE 21, 2022

In this use case, we can see that increasing our staffing makes a huge difference in sales for that week at the Baltimore location, even without a promo code or a holiday happening in the same timeframe. Turn Insights Into Actions. ten scenarios for Baltimore, ten scenarios for Columbus, and so on).

Forecasting 59

Forecasting Sales Uncertainty Testing 59

Occam's Razor

JUNE 6, 2007

The promo will be there in the right nav and I am going to resist the temptation to pepper every post with praise for my own book or mentions of my own greatness with a desire to flog more books. I am quite clueless about how to game the system to get on the Times / Tribune best seller lists.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

DECEMBER 6, 2010

If you click on Medium you'll drill down to Campaign Name (certain size, duration, destination, promo code, whatever you have coded). For your email / search / display / social media / video / whatever else campaigns you'll now see the next level of detail (banner ad or rich media ad or.). So you can hold all your $$$ accountable.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

JANUARY 30, 2012

If you have a few different layouts of your web pages, this is a great way to know which links, promos, and annoying dancing banners are attracting the clicks. IF you're New York Times or Amazon, you want to know if people scroll! This is so important if you are responsible for merchandizing. But you don't have to watch clicks.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145