Occam's Razor

MAY 31, 2016

I have 80k RSS Subscribers on Feedburner (what, it is still around!). And, there is also a feed available via Feedly , which currently has 39k Subscribers. Then once every three weeks, then, as you start to see the curve flatten after 2013, once a month. What is pretty surprising is that traffic that stayed loyal kept increasing.

Marketing 77

Marketing Consulting Analytics Recreation/Entertainment 77

Occam's Razor

JANUARY 10, 2011

Most blogs die in 30 days, most Twitter accounts are full of crap and have few followers, most of us never read books, most of us rarely curate a really good list of RSS feeds and then read every post, most of us will never engage in a meaningful online debate, most of us will not start a website and care and feed it and implement 15 tools every single (..)

Analytics 120

Analytics Measurement Data-driven Optimization 120

Occam's Razor

APRIL 19, 2010

People who click on the link to go to Feedburner to sign up for my RSS feed. Analyzing people just from North Carolina (because there was an ad campaign targeted just to NC). People who spend more than one minute on the site. People who come from images.google.com and smart mobile phones.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

AUGUST 6, 2007

You still want a low bounce rate (say 40% or 50%) for your New Visitors because you want them to take some action and engage with your brand (in my case click on a link to my book or to my company Market Motive or to my RSS feed – all ways in which I get economic value from this blog).

Metrics 120

Metrics Measurement Marketing ROI 120

Occam's Razor

MAY 18, 2010

Or signing up for a RSS feed. You can also focus on micro conversions that all by themselves are of value to you, even if not as much as the macro conversion. For example submitting a job application.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

Any website that provides an RSS feed would do very well to use Feedburner. There is a lot of clickstream activity that is happening inside your RSS feed (and away from your website). Move from a data collection obsession and develop a crush on data analysys. Special Recommendations: ~ Feedburner. Percent Mobile.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

SEPTEMBER 30, 2013

For example, people who subscribe to your blog's RSS feed. They are all signaling an intent to convert. But other micro-outcomes might not be directly related to a near future macro-outcome.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154