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Step Up Your Marketing Attribution With Game Theory

Dataiku

Find out where your best leads come from. It’s no secret that marketing today relies heavily on data analytics and data science. In this blogpost, we are going to address yet another interesting application of data science in marketing, which is marketing attribution. What Is Marketing Attribution?

Marketing 100
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CIOs get strategic about IT talent retention

CIO Business Intelligence

Reis, CIO at the University of Miami Health System and Miller School of Medicine, has been able to grow his head count during both the pandemic and the Great Resignation, a feat he attributes to the fact that people who work in healthcare tend to be mission-driven. But Reis’ approach has been a step in the right direction.

IT 145
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Themes and Conferences per Pacoid, Episode 6

Domino Data Lab

We’ll unpack curiosity as a core attribute of effective data science, look at how that informs process for data science (in contrast to Agile, etc.), We’ll also take a peek at industry survey analysis which describes where organizations get stalled in the data game. Modernists and structuralists beware. Yeah, not so much. Of course!!”

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Techniques for Collecting, Prepping, and Plotting Data: Predicting Social Media-Influence in the NBA

Domino Data Lab

ESPN created the Real Plus-Minus, FiveThirtyEight came up with the CARMELO NBA Player Projections, and the NBA has the Player Impact Estimate. This means covering details like setting up your environment, deployment, and monitoring, in addition to creating models on clean data. Does winning bring more fans to games?

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Take Advantage Of The Best Interactive & Effective Data Visualization Examples

datapine

Creators of effective visuals understand our human predisposition for the visual, taking it a step further by adding interactive functionalities that capture the imagination while presenting critical insights in a way that is as inspiring as it is understandable. Moreover, 90% of the information transferred to the brain is visual.

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Themes and Conferences per Pacoid, Episode 13

Domino Data Lab

FWIW, I wrote an article recently about related work in using ML to clean up and link metadata: leveraging semi-supervised learning to support reproducible research, as well as recommender systems to assist people coming into data analytics roles at government agencies. the practice of making, sharing, and collecting crosswalks.