Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. But first let's punch up the value you'll get from this post. Facebook works. There are two valuable lessons we can learn from the above story. Gets more Likes.

Advertising 165

Advertising ROI Metrics Marketing 165

The Unofficial Google Data Science Blog

APRIL 17, 2017

Introduction Time series forecasting enjoys a rich and luminous history, and today is an essential element of most any business operation. So it should come as no surprise that Google has compiled and forecast time series for a long time. Hand-Drawn Time Series of Google “Results Pages”, November 1998 through July 2004.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. If you consider the largest pieces, there is the internal (you, the company) and the external (agencies, consultants).

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

OCTOBER 24, 2016

Evolution works. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Do so at the fastest pace you can put in place for transformation of the left-side of the above equation, and use the same pace to evolve the right-side of the above equation.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

APRIL 21, 2014

I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. you'll have to wait for my biography (thanks for asking Simo Ahava!). How do you think about making reconsiderations for a scenario like this?? Let's do this!

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 7, 2011

Hence every once in a while I flip the tables and ask you for challenges you are facing. It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). This past Monday I asked for your questions and you were kind enough to share some awesome questions. Thank you.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 7, 2014

So in this post, let's look at twelve signs you can use as signals to identify if your organization is set up for magnificent success. Each sign is essentially an action you can take, expectation you can set up. It is specific, it is, this will not surprise you, impactful. #12: Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140