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12 Rules for Data Storytelling

Juice Analytics

Are you ready to learn how to be a data storyteller, but don’t have enough time to review the many great resources ? Or maybe you don’t have the time to attend a world-class data storytelling workshop ? Here’s the CliffsNotes version of what it takes to tell stories with data. Don’t hide data that would counter your view.

Metrics 138
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Data Storytelling Is a Sandwich

Juice Analytics

Why…a data story, of course! This is what happens when you write a blog post after learning your favorite sandwich shop is closing down…we’ll miss you Clawson’s ?? ). For data stories, that filling is the data visualizations. This is the bedrock on which the story is built. Same with a data story.

Metrics 93
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Moving Beyond CTR: Better Recommendations Through Human Evaluation

Edwin Chen

Click-through rate may be your initial hope…but after a bit of thought, it's not clear that it's the best metric after all. Metrics like CTR, or even number of favorites and retweets, will probably optimize for showing quick one-liners and pictures of funny cats. Amazon, and Moving Beyond Log-Based Metrics. What about revenue?

Metrics 79
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What is data visualization? Presenting data for decision-making

CIO Business Intelligence

Data visualization definition. Data visualization is the presentation of data in a graphical format such as a plot, graph, or map to make it easier for decision makers to see and understand trends, outliers, and patterns in data. Maps and charts were among the earliest forms of data visualization.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You own the content, you set your own creativity limits (no 140 characters or videos of only xx resolution), and you own the data on platforms you own. Please do sign up.