Occam's Razor

MARCH 30, 2017

Primarily because we got our first real everyday access to products and services that used some form of AI to delight us. trillion are on your phone! A real problem for all of us. Google Photos uses AI to solve this problem. Clearly I’m not your classic I love my food so much I must Instagram every meal person. :).

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

The Unofficial Google Data Science Blog

OCTOBER 31, 2016

We were often asked to make sense of confusing results, measure new phenomena from logged behavior, validate analyses done by others, and interpret metrics of user behavior. These engineers and analysts were often described as “careful” and “methodical”. Social : How to work with others and communicate about your data and insights.

Metrics 107

Metrics Measurement Statistics Data Collection 107

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I've written about the biggest mistake web analysts make. Find the most critical experiences in your digital existence.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Domino Data Lab

JULY 22, 2019

Nathan also provided excerpts and insights from recent surveys to help provide additional context. why data governance, in the context of machine learning is no longer a “dry topic” and how the WSJ’s “global reckoning on data governance” is potentially connected to “premiums on leveraging data science teams for novel business cases”.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

datapine

OCTOBER 30, 2019

If you utilize business intelligence correctly, not only you will be able to connect your data dots, but take control of your data across the company and improve your bottom line. In this post, we will explain what is a data report, how to write one and provide the best possible examples created with modern software.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

MAY 4, 2010

Don't offer your opinion, at least not right away. These were most common fixes people wanted to make on sites they loved: Remove big header. I have to tell you that the last thing anyone wants to hear, in this context, is your opinion. Not your boss. Not your friend. Let's go.

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

JULY 12, 2010

Stale people are not appealing (just like, as your mom taught you, a week old bread). Stale people are not appealing (just like, as your mom taught you, a week old bread). If there is one thing you take away from it post I hope it is the importance in investing in yourself / your education / your ongoing awesomeness.

Analytics 96

Analytics Measurement Metrics KPI 96

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. Exclusive Bonus Content: Get Your Reports For Marketing Summary Now! How do you know that?

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MAY 27, 2020

It has become harder to create and use a single report and communicate a wide range of vital information between departments, stakeholders, and important parties in a single company. The American Journal of Managed Care even stated in its own research that the total waiting amount is 121 minutes. How To Write An Analytical Report?

Reporting 245

Reporting Analytics Dashboards Sales 245

Occam's Razor

FEBRUARY 8, 2021

This constant quest for excellence, from one email to the next, from one meeting to the next as context changes is… taxing. While obsessing about Marketing and Analytics here on Occam’s Razor, I want to share the habits and behaviors encoded in these patterns so that you can have a non-normal impact in your chosen field as well. [

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Occam's Razor

FEBRUARY 7, 2022

There are really easy to use free tools , or tools that are extremely affordable and also good. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. It truly is the bee's knees. There are fat books to teach you how to experiment ( or die! ).

Experimentation 101

Experimentation Testing Optimization Marketing 101

O'Reilly on Data

JANUARY 28, 2019

Consent is the first step toward the ethical use of data, but it's not the last. Obtaining consent to collect and use data isn't the end of the process; at best, it's the beginning, and perhaps not a very good one. That may have been true years ago, but those limitations on how consent is used seem very shaky, as Nissenbaum argues.

Insurance 170

Insurance Metadata Data Collection Marketing 170

Occam's Razor

JANUARY 7, 2019

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In this post, my hope is to both enrich your consideration set and encourage the breadth of your goals. First… The Analytics top ten things to focus on to elevate your game this year….

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

FEBRUARY 25, 2014

You want to show them all data stuff and how much you worked and how cool your technique was. But trust me, it is better for your career (and, this is a lot less important, but much better for your company/audience :)) to get really, really good at data presentation. Your data presentation is your brand. #2.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

MAY 31, 2016

So today, a little bit of reporting back to you how things have been, a little reflecting my sense of pride on the journey, and an invitation to you to contribute a little story about your experience with my beloved blog. What's interesting is that I started the blog, very deliberately, only writing two posts a week.

Marketing 77

Marketing Consulting Analytics Recreation/Entertainment 77

Occam's Razor

AUGUST 11, 2015

Your business is unique. You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Your life will be simpler. Hostname [Domains with your GA code]. If you use Adobe or IBM or… you'll find these concepts to be extremely relevant.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Domino Data Lab

MAY 8, 2019

Several technology conferences all occurred within four fun-filled weeks: Strata SF , Google Next , CMU Summit on US-China Innovation, AI NY , and Strata UK , plus some other events. At CMU I joined a panel hosted by Zachary Lipton where someone in the audience asked a question about machine learning model interpretation. Introduction.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? I usually ask them back: What are you trying to get done with your digital strategies ? In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

SEPTEMBER 21, 2015

Reflect on the implication of that why and so what on your current skills/career. But, as Tom illustrates above, some of our most important meetings, where data is the hero, are where you have to stand up and deliver your amazing discoveries as an Analyst using Keynote or PowerPoint. In fact 86.4% It is really 88%. : ).

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Smart Data Collective

JANUARY 30, 2023

However, we feel that it is time to have a more nuanced discussion about using big data in SEO. You may want to leverage data analytics to improve the SEO of your images. Like any other kind of content, images can help or hurt your SEO. Like any other kind of content, images can help or hurt your SEO. What Is Image SEO?

Marketing 80

Marketing Data Analytics Analytics Data-driven 80

Domino Data Lab

JUNE 2, 2019

For example, while enjoying dinner the evening before Rev, a close friend questioned the use of Jupyter beyond exploratory data science. Co-chair Paco Nathan provides highlights of Rev 2 , a data science leaders summit. Introduction. Welcome back to our monthly burst of themespotting and conference summaries. Videos will be coming out later.

Data-driven 110

Data-driven Data Science Machine Learning Modeling 110

Occam's Razor

DECEMBER 6, 2010

sometimes all it takes to make some sense of all this "mess" is someone stepping up to share a tiny slice of wisdom from their experience. You can use them as is, or, better still, you can download and adapt them to your unique business needs. That's my plan for this blog post. Consider yourself fully forewarned!

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

by AMIR NAJMI & MUKUND SUNDARARAJAN Data science is about decision making under uncertainty. Some of that uncertainty is the result of statistical inference, i.e., using a finite sample of observations for estimation. Data science and uncertainty Data Science (DS) deals with data-driven decision making under uncertainty.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Occam's Razor

JUNE 11, 2014

Would you go there to explore your next fashion choices? But when it comes to digital, it is only a bit more expensive to to punch significantly higher than your weight. You just get a little nicer talent, you get a different design group (internal or external) and you let your mind be open to new possibilities. Functional, yes.

Marketing 150

Marketing Strategy Sales IT 150

Jet Global

MARCH 19, 2020

How do you tell a compelling story using something as dry and dense as financial data? The F&A team could use a spreadsheet to explain the situation, but the information is so much richer presented as a story. No matter who your audience is, use these tips to make that story as clear and compelling as possible.

Visualization 59

Visualization Finance Consulting Reporting 59

Occam's Razor

FEBRUARY 22, 2011

At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. In this blog post I want to talk about just one specific ad unit, the Search / Display click-to-call ad, and how it is cool, useful, and immensely measureable in sexy ways. How cool is that!

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. What tools / methodologies do you use to answer pan-session sorts of business questions? They also reveal things that starting to become scary (Privacy! EU Cookies!) Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JUNE 1, 2010

Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. John Gustavson, President & CEO of the Canadian Marketing Association, invites a hand selected audience consisting of the crème de la crème of Canadian executives from a vast array of industries. Television.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. My thanks to Horia.

Reporting 98

Reporting Metrics Measurement Analytics 98

Domino Data Lab

JULY 9, 2019

Defining the data scientist mindset and toolset within historical context. Wiggins advocated that data scientists find problems that impact the business; re-frame the problem as a machine learning (ML) task; execute on the ML task; and communicate the results back to the business in an impactful way. Session Summary. Feel free to email me.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

MARCH 23, 2010

They generally feel it is beneath them to use a standard tool, they push a utopian world that is hard for anyone to accomplish, including themselves, even after spending a minor fortune. We can make use of what we have. That it helps you focus your precious time and resources. That it results in you making fewer mistakes.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Jet Global

FEBRUARY 25, 2021

He asked individuals in the two groups to make a brief one-minute presentation. Following the presentations, Heath distracted the class for a few minutes with an unrelated task, and then returned their attention to the series of presentations, asking them to write down everything they could remember.

Finance 75

Finance Visualization Cost-Benefit Reporting 75

AWS Big Data

JUNE 15, 2023

In this post, we explain how you can enable business users to ask and answer questions about data using their everyday business language by using the Amazon QuickSight natural language query function, Amazon QuickSight Q. Powered by ML, Q uses natural language processing (NLP) to answer your business questions quickly.

Sales 65

Sales Dashboards Visualization Testing 65

Depict Data Studio

APRIL 10, 2023

Visualizing data in charts, graphs, dashboards, and infographics is one of the most powerful strategies for getting your numbers out of your spreadsheets and into real-world conversations. Step 1: Understand Your Audience Wait! Don’t start making graphs on your computer! Who is Your Audience?

Visualization 105

Visualization Dashboards Testing Reporting 105

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. We’ll examine key features, top tools, and their essential role in enabling informed decision-making.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. But, first, as you've come to expect from this blog… Context…. In our context, let's consider two applications of own and rent. Please do sign up. Should you own or rent?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86