Storytelling for CIOs: From niche to bestseller
CIO Business Intelligence
JANUARY 17, 2024
What do the following quotes have in common? Call me Ishmael;” “It was a bright cold day in April, and the clocks were striking thirteen;” “I write this sitting in the kitchen sink.” Storytelling is as old as humanity itself and it’s core to the fundamentals of faith, politics, and marketing.
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