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12 Rules for Data Storytelling

Juice Analytics

Here’s the CliffsNotes version of what it takes to tell stories with data. The choices you make — the metrics and visualization you choose, the sequence of content, even how you label the data — these are all an expression of your priorities and insights into the data. What do you really want to say? What do they care about?

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Data Storytelling Is a Sandwich

Juice Analytics

What is made out of layers and becomes more delicious when you put them together? This is what happens when you write a blog post after learning your favorite sandwich shop is closing down…we’ll miss you Clawson’s ?? ). What are those layers? For data stories, that filling is the data visualizations. Eating action!

Metrics 93
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How Data Storytelling Can Build Better Customer Connections

Juice Analytics

The State Farm tagline — like so many advertisements — does more than connect with new customers. But what if Hubspot’s reporting had more ambitious goals than a simple data access interface? What if it defined the pressing questions that many users should care about, and drew a direct line to answers?

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Data Storytelling: The Ultimate Collection of Resources

Juice Analytics

From Edward Tufte's Visual Explanations, a diagram based on Salman Rushdie‘s description of the Indian epid Kathasaritsagara or Ocean of the Streams of Story. The hot new concept in data visualization is "data storytelling"; some are calling it the next evolution of visualization (I'm one of them). Look ma, no story!