OpenAI integration and AI wizardry for report generation are aimed at making Alteryx’s analytics products more accessible. Credit: istock/Jay Yuno Analytics and data science vendor Alteryx is rolling ChatGPT and home-grown AI expertise into some of its core modules, with the aim of generating targeted, detailed reports at high speed. Alteryx’s AiDIN engine will power three new features, according to a company announcement Wednesday. The first, dubbed Magic Documents, applies AI to Alteryx’s Auto Insights feature, creating contextualized data visualizations in several forms, including PowerPoint, email and more. Workflow Summary does something similar for workflow documentation, allowing AI to generate them on-demand, while the OpenAI connector opens the doors for end-users to use ChatGPT themselves to analyze their in-house data sets. (Users will still need their own ChatGPT accounts.) The goal of AiDIN, according to chief product officer Suresh Vittal, is to bring Alteryx’s offerings more in line with what modern analytics and line-of-business teams need. “The idea is that in an enterprise, different people want to consume different information in different ways,” he said in an interview. “[Customers] want to use generative AI technology.” For a company that embraced the cloud slightly later than most — Alteryx’s first cloud-native tools weren’t released until early 2022, according to IDC senior research analyst Raymond Huo — the new capabilities are much in line with the company’s competition in the analytics space. Several, including Informatica and Tableau, have various types of GPT integration already, while others like SAS are yet to jump into the generative AI marketplace. “The new announcements are all aimed at making advanced analytics and AI/ML more accessible for all users,” said Huo. Part of the plan may have been to strike while the iron is hot — according to Huo, Alteryx has grown rapidly over the past 12 months, with BI revenues growing more than six-fold and overall revenue rising 60% in year-on-year terms. Despite the aforementioned late move to the cloud — the company’s overarching Analytics Cloud framework only went into general availability in February of this year — that segment of revenue already accounts for 15% of the company’s total, Huo noted. All three released components of AiDIN are available as part of existing subscriptions at no extra charge, according to the company. Magic Documents is free to users of Alteryx’s Auto Insights product, while the OpenAI connector and Workflow Summary are now part of Designer product. All are available immediately. Related content opinion Where’s the ROAI? The Return on Investment for AI is in the use cases By Chris Selland May 08, 2024 4 mins ROI and Metrics Artificial Intelligence opinion Innovative data integration in 2024: Pioneering the future of data integration This article discusses the latest advancements in the data integration industry and how organisations can successfully integrate these technologies into their existing data strategy. By Yash Mehta May 08, 2024 8 mins Data Integration news Are You the Type of Player Who Makes IT Happen? By Elizabeth Cutler May 08, 2024 1 min Events Artificial Intelligence IT Leadership brandpost Sponsored by Adobe 5 use cases for how Generative AI can supercharge document productivity across the enterprise Take a closer look at real-world examples of how we are using GenAI to turn document data into peak productivity. By Maro Eremyan May 08, 2024 6 mins Generative AI PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe