The new capabilities include features such as the Reorder Portal, Order Support, and Pay Now. Credit: Magdalena Petrova Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. The new capabilities announced on Tuesday include features such as the Reorder Portal, Order Support, and Pay Now. The Reorder Portal can be used by organizations to offer their customers personalized buying opportunities, Salesforces said. “Leveraging AI-powered Next Best Actions in Sales Cloud, sales reps can identify and target their repeat buyers and send them automated emails with an invitation to a portal to quickly reorder a past purchase,” the company said in a statement, adding that customers would be able to access all their past orders through the portal. The Order Support feature is designed to drive revenue for Salesforce customers with personalized customer service experiences, Salesforce said. Enterprises can help their customers more efficiently by embedding the Order Support app into service interactions via bots, self-service actions for order tracking, and knowledge articles, the company added. The Pay Now feature is designed to help organizations collect payments from their customers more efficiently in contrast to the practice of sending an invoice and waiting for the due payment. “With Pay Now, a new feature of Salesforce Payments, businesses can collect payment more efficiently by embedding a checkout link into any Salesforce application,” the company said. As part of the new updates, Salesforce has created a new feature, dubbed Snapchat for Commerce, to help organizations create advertisements on the social media platform. While all the new features have been made generally available, Salesforce is yet to reveal pricing details. In June, the company released its generative AI assistant for commerce, dubbed Commerce GPT. The new assistant uses the Commerce Data Cloud to help enterprises deliver personalized shopping experiences and customized offers that adapt to their customers’ needs. Related content news SAP, IBM Consulting partner to offer genAI-based services The partnership will see both companies offer generative AI-based services to enterprises via RISE with SAP offering. By Anirban Ghoshal May 09, 2024 3 mins Generative AI IBM SAP feature Essential skills and traits of chief AI officers CAIOs require a multidimensional skill set to drive innovation, establish and lead an AI-ready culture, and create tangible organizational results leveraging a complex and rapidly evolving technology. By David Weldon May 09, 2024 9 mins Artificial Intelligence IT Leadership interview Strong CIO-CISO relations fuel success at Ally CIO Sathish Muthukrishnan and CISO Donna Hart have forged a partnership steeped in Ally’s culture of radical candor that keeps the financial services firm secure and innovative. By Dan Roberts May 09, 2024 12 mins CIO CSO and CISO IT Leadership case study How being cloud smart fosters growth at Saab Fuelled by global turbulence and increasing defense budgets, Swedish defense group Saab is meeting high demand by integrating efforts to become more software-driven, and central to managing it all is CIO Annette Eriksson. By Karin Lindström May 09, 2024 5 mins CIO Aerospace and Defense Industry Cloud Architecture PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe