The program seeks to attract small and medium-size businesses by offering incentives to move their workloads to the cloud. Credit: cybrain Amazon Web Services on Wednesday made its global Lift program available in India, targeting small and medium-size businesses with revenue ranging from 800 million to 6.25 billion rupees. The Lift program, according to AWS, offers promotional credits and nearly 200 AWS services to help enterprises move on-premises workloads to the cloud. The India Lift program allows enterprises within the designated revenue range, regardless of their status as an AWS customer, to join the program. “New and existing customers that join the program will receive a starter pack of AWS Promotional Credits over 12 months, providing access to all 200 fully featured services on AWS,” the company said, adding that the program had no lock-in or hidden clauses. The first dollar billed to the subscribing enterprise will unlock 62,000 rupees worth of promotional credits, AWS said, adding that increased usage of AWS services could help a subscribing enterprise unlock a maximum of 6.9 million rupees in promotional credits over the 12-month period. The promotional credit will be used to offset the total AWS bill of the enterprise, AWS said. In a similar move last month, Google Cloud started offering a new type of contract, dubbed Flex Agreements, to incentivize enterprises to move workloads to its data centers. AWS has been investing heavily in India to ramp up its operations. Last year, it launched its second region in India and said it was committing $4.4 billion (364 billion rupees) through the end of 2030 to scale scale cloud services in the country. Related content brandpost Sponsored by Huawei Innovating Services for a Digital, Intelligent Future By Huawei May 07, 2024 6 mins Mobile World Congress Digital Transformation Artificial Intelligence brandpost Sponsored by Broadcom Opening more opportunities for VMware Cloud Service Providers By Ahmar Mohammad, Broadcom VP, Partners, Managed Services, and Solutions GTM May 07, 2024 4 mins Cloud Computing news Red Hat seeks to shrink IT skills gap with Lightspeed gen AI Building on the success of Ansible Lightspeed, Red Hat will extend generative AI capabilities across its platforms, including Red Hat OpenShift and Red Hat Enterprise Linux. By Thor Olavsrud May 07, 2024 5 mins Red Hat Generative AI IT Skills feature CDOs’ biggest problem? Getting colleagues to understand their role Chief data officers face several challenges, including new demands from AI, but they must also sell the value of their jobs to coworkers unsure what CDOs do. By Grant Gross May 07, 2024 7 mins Chief Data Officer Data Governance Business IT Alignment PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe