CRM provider Salesforce is adding a host of features to its Automotive Cloud, including Automotive Loan, Lease Console, and connected car capabilities. Credit: Arthur Aldyrkhanov / Toni Vaver / Getty Images Salesforce is adding AI, telematics and a host of other capabilities to beef up Salesforce Automotive Cloud, built on the company’s Customer 360 cloud-based CRM platform and released last year as a dedicated system to help automakers better connect with dealers and end consumers. Features that are generally available now include Einstein Studio and Fleet Management, according to a Salesforce announcement Tuesday. “With Einstein Studio, automakers can easily build and train custom AI models with help from Salesforce ecosystem technology partners,” the company said, adding that connected car data, when paired with custom AI models, will enable automakers to generate predictive insights. Automakers, for example, may want to alert dealers automatically when a driver’s vehicle is about to hit 100,000 miles, identify new, available vehicles that match the driver’s preferences, and even offer personalized discounts and trade-in offers. The new Fleet Management tools, according to the company, will allow fleet owners a single view of their vehicles and enable them to define fleet action plans, such as deciding routes, driver assignments, and maintenance warnings. The Fleet Management tools also will provide insights into completed trips and driver behavior, among other things, to enable future fleet planning and improve performance, the company said. Automotive Loan and Lease Console to be made available in 2024 Salesforce also said that it will release a new suite, dubbed Automotive Cloud for Captive Finance, which will provide a complete view of a driver’s automotive finances, including all of their household auto loans and lease accounts, as well as their associated vehicles. The suite will come with an Automotive Loan and Lease Console that is designed to help auto lenders streamline and automate services, , engaging customers with timely, personalized information about lease renewals, payment reminders, or service appointments, the company said, adding that the features will be available in the early 2024. Other features that will also be made available in early 2024 include actionable telematics and other connected car features. “Actionable Telematics will help automakers monitor telematics data, like vehicle location, speed, fuel, or battery consumption, and use automation to detect and alert customers to changes in their car’s status,” the company said. The telematics, for example, could read the data coming off of a vehicle and send an alert to the driver console to warn them of any potential issues, such as an increase in engine revolutions per minute (RPMs) or loss of tire pressure. Salesforce is also planning a connected vehicle visualization module within the Automotive Cloud that will allow automakers to provide a real-time visualization of a vehicle’s connected features and services that will help make it easy for automakers to provide better in-car experiences, such as remote assistance. This feature, according to the company, will be available in pilot in early 2024 and additional purchase and terms may be applied to it. Related content opinion AI, cybersecurity investments and identity take center stage at RSA 2024 The industry has renewed confidence, and many innovative AI cybersecurity solutions are ready to battle today’s increased security challenges. By Rick Grinnell May 29, 2024 6 mins Security how-to Download our data management platform (DMP) enterprise buyer’s guide From the editors of CIO, this enterprise buyer’s guide helps CIOs and other IT leaders understand the benefits of a data management platform (DMP) — which are increasingly important for customer-centric sales and marketing campaigns &mdas By Peter Wayner May 29, 2024 1 min Data Management Enterprise Buyer’s Guides news NIST launches ambitious effort to assess LLM risks The standards entity’s ARIA program attempts to establish guidelines on large language model (LLM) risks — a ‘delicate and challenging concept,’ according to industry experts. By Evan Schuman May 29, 2024 6 mins Generative AI Data Governance IT Governance news Former OpenAI board member tells all about Altman’s ousting Helen Toner speaks about why she voted Altman out, and why AI governance is so important. By Paul Barker May 29, 2024 6 mins Regulation Generative AI PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe