Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 billion in 2021 to $6.4 We have talked extensively about the benefits of data analytics in SEO. billon by 2026.

Data mining 106

Data mining Cost-Benefit Marketing Big Data 106

Cloudera

AUGUST 27, 2021

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. A telco undergoing digital transformation.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

CIO Business Intelligence

APRIL 19, 2022

million in 2021. That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. The university extends employee benefits to contract workers. million in 2020 to 51.1 Plugging the talent gap.

IT 95

IT Cost-Benefit Strategy Consulting 95

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. It is meant to be a desk-reference for that role for 2021. The fill report is here: Leadership Vision for 2021: Data and Analytics.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Analytics 119

Analytics Marketing ROI Testing 119