Create your own user feedback survey.

Create your own user feedback survey.

Test your Planning Fitness. In today's new supply chain paradigm, resilience and agility are key. Is your planning process fit enough to keep up with the pace of change? Is your tech stack helping or hindering your progress? Take AIMMS's new quiz to uncover learnings and benchmark yourself against peers! Many professionals have found this quiz useful to identify improvement areas.

Test your Planning Fitness. In today's new supply chain paradigm, resilience and agility are key. Is your planning process fit enough to keep up with the pace of change? Is your tech stack helping or hindering your progress? Take AIMMS's new quiz to uncover learnings and benchmark yourself against peers! Many professionals have found this quiz useful to identify improvement areas.

Without high-quality data that we can rely on, we cannot trust our data or launch powerful projects like personalization. In this white paper by Snowplow, you'll learn how to identify data quality problems and discover techniques for capturing complete, accurate data.

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Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

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47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways pro

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To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

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The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

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It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

Even the most experienced recruiting professionals face challenges filling critical roles in their organizations from an inability to establish, nurture and grow a sustainable talent pipeline. Download this eBook to get a jump on sourcing and learn how to build a high performance recruiting pipeline.

The third annual Dresner Advisory Services’ 2019 Wisdom of Crowds® Data Catalog Market Study explores the strong link between data catalogs and successful BI usage. In the report, learn about the core set of capabilities that make data catalogs critical for self-service analytics. “The ability to easily pull relevant and trustworthy data from all your sources is essential for the strong execution of business intelligence initiatives,” said Howard Dresner, president, founder and chief research of

Demand forecasts are becoming increasingly more difficult to predict and less accurate. How are supply chain professionals dealing with this? What kind of technology are they using to deal with this shift? How is their approach to forecasting evolving? Take this assessment to find out how your demand forecasting process stacks up against others. It’s also a handy resource to identify improvement areas for your team.