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ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

Data-driven decisions are no longer reserved for the few. Everyone needs data insights from the applications they use every day. Learn how embedded analytics is boosting user adoption, creating apps people love, and changing the game for software and SaaS providers.

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More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

Today, sophisticated capabilities such as adaptive security, predictive analytics, workflow, and writeback are taking analytics far beyond basic dashboards and reports. With cutting-edge capabilities like these, application teams are able to differentiate their products from the competition.

Finding the right CDP can help unlock the value of your customer data. This eBook offers guidance on choosing, deploying, and utilizing a CDP, along with a case study on how one bank put data into action to forge stronger connections with customers.

To build your supply chain’s agility and responsiveness, you need to look at scenarios more frequently instead of relying on a single plan. Let’s explore how you can apply scenario modeling in supply chain network design.

How to model carbon costs in your supply chain design? Make conscious choices by comparing scenarios indicating at which points in the supply chain carbon emissions occur and achieve the right balance between sustainability and cost.

Most companies realize the value third party analytics solutions offer in delivering a best-of-breed capability to market quickly. Read this eBook to learn how to unlock the Hidden ROI of Embedded Analytics.

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In this eBook, you’ll learn how to migrate workloads to Azure and optimize performance for your serverless and containerized applications in Azure.

How does your current BI vendor stack up against the competition? Who’s the perfect vendor for your business needs? Find out by downloading your complimentary copy today!

This report explores how the state of supply chain network design has changed – including how the tools, maturity models, and market demands are transforming the network design practice.

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After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.