O'Reilly on Data
SEPTEMBER 11, 2018
If we’re going to think about the ethics of data and how it’s used, then we have to take into account how data flows. Data, even “big data,” doesn’t stay in the same place: it wants to move. The data that’s flowing isn’t just the feed to the marketing contractor. What might that responsibility mean?
Smart Data Collective
DECEMBER 30, 2020
Big data is playing an important role in many facets of modern business. One of the most important applications of big data technology lies with inventory management and optimization. Understanding the Best Data-Driven Inventory Optimization Applications for the Coming Year. Core $59, Pro $199, and Pro-Plus $359.
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CIO Business Intelligence
MAY 16, 2023
It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data.
datapine
FEBRUARY 4, 2020
Often CMOs don’t have time to look into each detail of an advertising campaign but focus their resources into strategic goals of a company and this report shows us exactly what kind of metrics and insights are needed to be successful. 3) Online Advertising Performance. 2) Marketing Performance Report. click to enlarge**.
CIO Business Intelligence
MARCH 21, 2022
Finance: Data on accounts, credit and debit transactions, and similar financial data are vital to a functioning business. But for data scientists in the finance industry, security and compliance, including fraud detection, are also major concerns. Data scientists can help with this process. What does a data scientist do?
Occam's Razor
APRIL 29, 2013
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on that, and you'll get big 5.
Occam's Razor
MAY 27, 2015
Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!
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