Occam's Razor

SEPTEMBER 19, 2011

We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Having read this post what might be the biggest downside to experimentation?

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Is campaign strategy x better than campaign strategy y ?

Analytics 131

Analytics Scorecard Strategy Testing 131

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Results are typically achieved through a scientific process of discovery, exploration, and experimentation, and these processes are not always predictable.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. They advertise a feature where you can follow a meeting, and then Copilot will join and take notes for you.”

Cost-Benefit 112

Cost-Benefit Advertising Experimentation Software 112

datapine

FEBRUARY 4, 2020

Often CMOs don’t have time to look into each detail of an advertising campaign but focus their resources into strategic goals of a company and this report shows us exactly what kind of metrics and insights are needed to be successful. 3) Online Advertising Performance. 2) Marketing Performance Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 138

Cost-Benefit Metrics Insurance Measurement 138

Occam's Razor

JULY 6, 2016

No advertising, just amazing advice. If you have read either one of my books, or even bits of this blog, you would have learned of my extreme stress on experimentation in terms of fixing the user experience. PDF Here: 25 Principles of Mobile Site Design. You can sign up here: The Marketing-Analytics Intersect. Thanks. [ /sidebar ].

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

JULY 24, 2018

Ignore the metrics produced as an experimental exercise nine months ago. You can see the company’s marketing strategy spans television and other offline advertising, including retail. Answer this simple question: What metrics are most commonly used to make decisions that drive actual actions every week/month/more?

Analytics 93

Analytics Metrics Strategy Measurement 93

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 42

Advertising Testing Sales Statistics 42

Smart Data Collective

DECEMBER 30, 2020

They can create recipes and organize them in categories from experimental and sale items. They ask you to either call for a quote and they advertise everywhere on the site for the 14-day free trial. This software will do what other software will not for restaurant operation. Core $59, Pro $199, and Pro-Plus $359. That was the main 7.

Data-driven 94

Data-driven Software Optimization Big Data 94

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 44

Statistics Optimization Modeling Experimentation 44

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

O'Reilly on Data

MARCH 18, 2020

It seems as if the experimental AI projects of 2019 have borne fruit. Two functional areas—marketing/advertising/PR and operations/facilities/fleet management—see usage share of about 20%. This year, about 15% of respondent organizations are not doing anything with AI, down ~20% from our 2019 survey. But what kind?

Enterprise 311

Enterprise Deep Learning Data Governance Risk 311

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Then Experimentation.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 28, 2017

Applying it to digital advertising…. It will get you to dive deeper into what site/app sections people visit, what they are not reading, what they do read, how many unique page views does it take to get a Lead, what about freshness of content, anything about layout and experimentation, so on and so forth. Cookies 3rd. Bounce Rate.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. For advertisers with huge budgets it absolutely yields incredibly valuable insights.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! The difference between advertising analytics tools and website analytics tools. What other meaningful reports should an advertiser care about??

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

DECEMBER 12, 2016

" I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 30, 2013

That could possibly be considered advertising. and there are no limits to your experimentation with creativity! If you need more proof, just see how poorly advertising performs on these platforms.). Finally, I''ve never accepted ads on this blog. Once you nail your own existence, move on to nailing your rent existence.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Domino Data Lab

MAY 8, 2019

They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Perhaps if machine learning were solely being used to optimize advertising or ecommerce, then Agile-ish notions could serve well enough. evaluate the effects of models on human subjects.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 9, 2012

But you can probably find 1000 people *relevant* to your brand and message by advertising on 28 *relevant* channels in the long tail (those after channel #14). Allocate some of your aforementioned 15% budget to experimentation and testing. You can spend all your money on the four standard channels on TV and get in front of 1000 people.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 19, 2010

Experimentation and Testing Tools [The "Why" – Part 1]. I use Insights for Search to analyze industries, analyze share of search, emerging trends and, this might seem odd, where to do offline advertising based on consumer intent. It is silly to ever do a single display advertising campaign (via any company: Atlas, Yahoo!,

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

JANUARY 28, 2013

If you want to contrast how absolutely amazing Method's home page is, try comparing it with another company – (one that also spends millions upon millions on TV and other offline advertising — Lysol. To accelerate your experimentation I've summarized a cluster of short lessons from experiences covered in this post.

Marketing 164

Marketing Insurance Visualization IT 164

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Display advertising is an integral part of any digital marketer's repertoire. This is not a metric, this is more of a what data you'll use to target your advertising issue. We use that on very thin ice data, we bought advertising.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

Most don't have decent display advertising strategies with Yahoo! And, through experimentation, what is it that they want on Facebook… Content perfectly targeted at their audience, in the above case to try and provide value to help them do their jobs better. Their mobile apps, if they exist, are atrocious. Claim the URL.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Sisense

NOVEMBER 23, 2020

You just need to look at some of the world’s leaders in advertising and marketing, like Facebook, who are pioneering how they target their customers using leading edge technology, and the wealth and abundance of data at our disposal these days, to see the true power of analytics in marketing.”. Right tools/open source.

Analytics 98

Analytics Data-driven Marketing Reporting 98

Occam's Razor

MARCH 7, 2016

There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). Lonely data? No soup for you! Happy analytics.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

O'Reilly on Data

MAY 11, 2020

Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. Also, this theoretical alignment of incentives between Google, advertisers, and users is an idealization. In a highly specific, short-term sense, possibly.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190