Advertising Big Data Key Performance Indicator Measurement 
Occam's Razor
OCTOBER 14, 2014
We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. You have it here, with actual self-reported data.
Occam's Razor
JULY 22, 2013
Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.
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Smart Data Collective
APRIL 18, 2023
You can make more cost-effective marketing campaigns by working with a company that understands big data. Advertising costs in performance marketing are charged when a targeted online user performs a specific action, like clicking on a paid advertisement.
Occam's Razor
JANUARY 31, 2017
The reasons are that we all like complexity, it gives us energy :), we tend to be logical, and we often treat data output as the end when in reality the data output is just the start of the process that results in actions that deliver business impact. " Notice the subtle shift in posture as well.
datapine
FEBRUARY 4, 2020
Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. click to enlarge**.
Occam's Razor
MARCH 25, 2014
It is because often we are just the data girls / boys. I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. Close your eyes and just imagine the number of metrics you can use to measure the success of your marketing efforts.
Occam's Razor
MAY 2, 2017
The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ?
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