Smart Data Collective

APRIL 18, 2023

You can make more cost-effective marketing campaigns by working with a company that understands big data. Advertising costs in performance marketing are charged when a targeted online user performs a specific action, like clicking on a paid advertisement.

Marketing 98

Marketing Data Analytics Analytics Advertising 98

Occam's Razor

JANUARY 31, 2017

The reasons are that we all like complexity, it gives us energy :), we tend to be logical, and we often treat data output as the end when in reality the data output is just the start of the process that results in actions that deliver business impact. You're not just talking about raw reach, raw views, raw acquisition metrics.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Smart Data Collective

DECEMBER 13, 2022

However, computerization in the digital age creates massive volumes of data, which has resulted in the formation of several industries, all of which rely on data and its ever-increasing relevance. Data analytics and visualization help with many such use cases. It is the time of big data. Select a Storage Platform.

Visualization 135

Visualization Key Performance Indicator Sales Data Lake 135

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MARCH 25, 2014

For Acquisition, advertising you buy on YouTube, the metrics to use would be Impressions and Click-thru Rate. Impressions because in this case a big objective is to solve for brand marketing, so getting a high share of voice is important. Why would you advertise on your temporary social channels? This was really hard.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

MAY 16, 2019

Exclusive Bonus Content: Ready to use data analytics in your restaurant? Get our free bite-sized summary for increasing your profits through data! Data offers the power to gain an objective, accurate, and comprehensive view of your restaurant’s daily functions. Let’s start by looking at the definition.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

JULY 15, 2014

If only they got something that was not a data puke and had enough starting points (sounds like a dashboard, but wait!). The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., The data presented in tables or charts will be segmented. The CXOs have very little of all three factors.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ?

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

FineReport

MAY 25, 2023

Its primary objective is to enhance the HR department’s recruitment processes, optimize workplace management, and improve overall employee performance. Similar to various other business departments, human resources is gradually transforming into a data-centric function. Feel free to take full advantage of this guide!

Dashboards 52

Dashboards Metrics Cost-Benefit Key Performance Indicator 52

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. So, don''t obsess about CPC.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Applying it to digital advertising…. Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). Humans are pavlovian. Cookies 3rd.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Step four is focusing on expanding your reach to new relevant audiences.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or Or to use sexy term du jour , we have big data!). I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). Dare I say, a key performance indicator.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

datapine

FEBRUARY 23, 2023

2) Charts And Graphs Categories 3) 20 Different Types Of Graphs And Charts 4) How To Choose The Right Chart Type Data and statistics are all around us. It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life.

Visualization 177

Visualization Dashboards Sales Measurement 177

Smart Data Collective

SEPTEMBER 30, 2019

Big data is changing the entire nature of decision-making across organizations of all sizes. Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. Democratize Data.

Data-driven 73

Data-driven Key Performance Indicator Big Data Measurement 73

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator.

Marketing 166

Marketing Metrics Advertising Measurement 166