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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ). Does Facebook advertising really work better than TV? Take the newly-created white space to explain what to do based on performance of 60% of the numbers that remain. Don't leave her guessing. Or, to disprove it.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

In the right nav you''ll see two discreet sections with my books and my start up Market Motive. That could possibly be considered advertising. There are three posts out of 283 about my book, and just five that mention Market Motive. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics.

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Every Business Needs an Analytics-Driven Content Marketing Strategy

Smart Data Collective

It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools. HubSpot has a list of content marketing analytics tools worth exploring , which include: HubSpot Marketing Analytics and Dashboard Software Google Analytics Buffer SimilarWeb Hotjar Semrush Moz.

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Introduction To The Basic Business Intelligence Concepts

datapine

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. Data access, analytics, and presentation. Data dashboarding and reporting. 4) Data dashboarding and reporting. 1) The raw data.

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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

Step #3 — Select an E-commerce Platform with a Great Analytics Dashboard. You want to make sure that it has a great analytics dashboard, which is going to make it easier to optimize your business. Ideally, you will also be able to integrate tools like Google Analytics to make more nuanced insights.

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