datapine

FEBRUARY 4, 2020

Often CMOs don’t have time to look into each detail of an advertising campaign but focus their resources into strategic goals of a company and this report shows us exactly what kind of metrics and insights are needed to be successful. 3) Online Advertising Performance. 2) Marketing Performance Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 135

Cost-Benefit Metrics Insurance Measurement 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

APRIL 29, 2013

By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. It incentivises sub optimal behavior in your employees/agencies. Takes three months. Not going to happen.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

CIO Business Intelligence

MARCH 21, 2022

As such, a data scientist must have enough business domain expertise to translate company or departmental goals into data-based deliverables such as prediction engines, pattern detection analysis, optimization algorithms, and the like. Learn from data scientists about their responsibilities and find out how to launch a data science career. |

Unstructured Data 129

Unstructured Data Data Analytics Analytics Structured Data 129

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). You have the start of a fabulous in-flight optimization engine.

Analytics 131

Analytics Scorecard Strategy Testing 131

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

This is essentially the same as finding a truly useful objective to optimize. accounting for effects "orthogonal" to the randomization used in experimentation. The first thing you’ll want to do is to run your test for a long time with fixed experimental units, in our case cookies.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. We have to do Email Marketing.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Programmatic advertising is all the rage. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea. Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

NOVEMBER 23, 2020

You just need to look at some of the world’s leaders in advertising and marketing, like Facebook, who are pioneering how they target their customers using leading edge technology, and the wealth and abundance of data at our disposal these days, to see the true power of analytics in marketing.”. Right tools/open source.

Analytics 98

Analytics Data-driven Marketing Reporting 98

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). That could possibly be considered advertising.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Applying it to digital advertising…. At one such recent opportunity, I wanted to communicate two simple but powerful elements.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. If you want to go it alone, get a Red Bull and download this handy-dandy 62 slide Cross Devices Optimization presentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2016

" I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. Even if you follow the 10/90 rule, it is important to focus our time and resources optimally. This is sub-optimal. The extremely sexy I-A-BI.].

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

NOVEMBER 2, 2015

When you search for them, if you find them, you end up on sub-optimal landing pages. Most don't have decent display advertising strategies with Yahoo! As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

OCTOBER 19, 2010

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Experimentation and Testing Tools [The "Why" – Part 1]. Google Website Optimizer. Special Recommendation: ~ Optimizely. then I recommend using Optimizely.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! I can use that to hypothesize what an optimal budget allocation might look like. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JULY 24, 2018

The ability to optimize landing pages. Ignore the metrics produced as an experimental exercise nine months ago. You can see the company’s marketing strategy spans television and other offline advertising, including retail. So, how do we ensure that each has an optimal analytical approach?

Analytics 93

Analytics Metrics Strategy Measurement 93

Domino Data Lab

MAY 8, 2019

They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Perhaps if machine learning were solely being used to optimize advertising or ecommerce, then Agile-ish notions could serve well enough. PSL models are easy to use and fast.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 9, 2012

All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. But you can probably find 1000 people *relevant* to your brand and message by advertising on 28 *relevant* channels in the long tail (those after channel #14).

Marketing 140

Marketing B2B Measurement Risk 140

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

JANUARY 28, 2013

There are 11 other things you should consider for your landing page optimization strategy: 1. If you want to contrast how absolutely amazing Method's home page is, try comparing it with another company – (one that also spends millions upon millions on TV and other offline advertising — Lysol. " 3. Amazing, right?

Marketing 164

Marketing Insurance Visualization IT 164