AWS Big Data

MARCH 26, 2024

In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges. As you mature in each of these pillars, you progress towards responding to real-time customer signals.

Data Strategy 67

Data Strategy Strategy Data Warehouse Prescriptive Analytics 67

FineReport

MARCH 24, 2024

Rapid technological advancements and extensive networking have propelled the evolution of data analytics, fundamentally reshaping decision-making practices across various sectors. These professionals collaborate with IT teams, management, or data scientists to align analytical efforts with organizational objectives across various industries.

Statistics 52

Statistics Data mining Visualization Reporting 52

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Srividya Sridharan

MARCH 24, 2022

In this edition of the Insights Beat, we dive into our Q1 research in data, analytics, and AI that highlights the best approach to get more […]. As the leaves start to grow again and the weather warms up, what better time than now to do some much-needed spring cleaning of your data and insights practices?

IT 72

IT Data Analytics Analytics Predictive Analytics 72

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

Data Strategy 92

Data Strategy Strategy B2B Data-driven 92

Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Srividya Sridharan

FEBRUARY 7, 2019

Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] i] But it’s not always rosy for you as a data, analytics, and insights leader. It’s early February. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […].

Enterprise 88

Enterprise Data Analytics Analytics Predictive Analytics 88

Domino Data Lab

JULY 28, 2021

They have enabled new cross-industry applications, such as in customer analytics and fraud detection. Within the field of data science, she is most passionate about predictive analytics, data visualization, big data and effective data science communication.

Data Science 45

Data Science Machine Learning Statistics Deep Learning 45

Srividya Sridharan

SEPTEMBER 5, 2019

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

Data Strategy 81

Data Strategy Strategy Predictive Analytics Customer Analytics 81

Boris Evelson

NOVEMBER 3, 2017

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently.

Business Intelligence 60

Business Intelligence Software Enterprise Predictive Analytics 60

DataRobot Blog

NOVEMBER 8, 2022

Learn more from guest blogger Ikechi Okoronkwo, Executive Director, Business Intelligence & Advanced Analytics at Mindshare. As a global media agency network that delivers value in different ways (media investment management, planning and buying, content, creative, strategy, analytics, etc.), Download Now.

Predictive Analytics 59

Predictive Analytics Marketing Analytics Data-driven 59

Boris Evelson

AUGUST 25, 2022

Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices.

Data-driven 10

Data-driven Strategy Predictive Analytics Customer Analytics 10

DataRobot

DECEMBER 8, 2021

As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects. Lifetime Customer Value. AI in Customer Analytics: Tapping Your Data for Success.

Customer Analytics 97

Customer Analytics Analytics Data-driven Advertising 97

Jet Global

FEBRUARY 21, 2024

Pressure for on-demand data insights is increasing as potential buyers look for intuitive, but deep analytics functionality to help navigate their business through these uncertain economic times. According to insightsoftware and Hanover Research’s 2024 Embedded Analytics Report , customizable dashboards are in demand.

Analytics 52

Analytics Dashboards Predictive Analytics Software 52

Jet Global

MAY 1, 2023

Introduction Why should I read the definitive guide to embedded analytics? But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Jet Global

JANUARY 19, 2024

With this new unlocked potential, advanced analytics jumped back to the top of the capability wish list for many technology buyers. With customers now expecting more than ever from analytics, many development teams invested in embedded analytics solutions to reduce the workload and time to value for their applications.

Analytics 52

Analytics Dashboards Visualization Data-driven 52