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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

That figure is expected to grow as more businesses discover its benefits. We all know how difficult it can be to get the pricing right in B2B contexts. Prices must account for the company’s key value metric, cost structure, buyer personas, and other factors like competition. Cost-Plus Pricing.

B2B 129
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

These benefits include the following: You can use data analytics to better understand the preferences of your users and provide personalized product recommendations. Doxee has a great article on some of the profound benefits of big data in retail distribution. Do you want to know how to incorporate it into your data-driven business?

B2B 106
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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. They may also be eager to quickly ditch new technologies that don’t provide significant benefits. Find more information about Sitecore’s survey and B2B marketers’ perceptions of AI and the metaverse, here.

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Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

CIO Business Intelligence

Some of the services and components of the platform include cloud API and application integration, Cloud B2B Gateway, Cloud Integration, API Manager and API Center, and data integration among others. Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform. What Informatica has to gain or lose?

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How AI can boost customer satisfaction, retention, and loyalty in the contact center

CIO Business Intelligence

The solution is cloud based, scalable, cost-effective, and easy to implement and manage. These applications – including chatbots, text analysis, B2B lead triage, and call summarization – significantly improved the customer experience, agent efficiency, cost savings, and decision-making processes.

B2B 106
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes. Understanding the benefit and risk of each use case will help to create a step-by-step path that prioritizes the model training process.

Marketing 119
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The Evolution of Access Management in IAM

CDW Research Hub

B2B access management. B2B access management. Doing so without the need to locally maintain and manage these extended user populations brought about the need for secure business-to-business (B2B) IAM. Today, B2B IAM enables and supports initiatives to better connect B2B customer systems and supply chain services.