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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Companies spent over $240 billion on big data analytics last year. That figure is expected to grow as more businesses discover its benefits. There are many important applications of data analytics technology. We all know how difficult it can be to get the pricing right in B2B contexts.

B2B 131
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies.

B2B 109
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes. The journey starts with sound data. Generative AI needs the right data As with all AI implementations, generative AI requires attention to sourcing and maintaining the underlying data.

Marketing 121
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Benefits of Using Analytics to Optimize Your Telemarketing Strategy  

Smart Data Collective

A growing number of companies are discovering the benefits of using analytics as part of their telemarketing strategy. Many small businesses still invest in B2B telemarketing services. Any B2B organization can benefit from outsourcing to a dependable telemarketing firm. Generate More Qualified Leads.

Strategy 104
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The 4 pillars of the Zscaler Zero Trust Exchange: Customers share their successes

CIO Business Intelligence

The Zscaler Zero Trust Exchange provides a holistic approach to securing users, workloads, IoT/OT devices, and B2B partners. NOV, a technology-driven solutions supplier serving the global energy industry, wanted to reduce costs, improve security, and make life easier for its 32,000 users and IT administrators across 62 countries.

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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

As enablers for the integration of data and business services across platforms, APIs are very aligned with current tech trends,” says Antonio Vázquez, CIO of software company Bizagi. Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

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The Pros and Cons of Sourced Product Data

Jet Global

If enriched product data is the lifeblood of modern distribution eCommerce, it is also the oxygen for a solid SEO strategy. But even with buying groups and associations making it easier than ever to purchase bulk product data, gaining a competitive edge when it comes to product information continues to be a challenge.

B2B 52