The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. It really depends on what your business objectives are! Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it.
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