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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. Let now go and configure the Google Analytics front-end. Setting Google Analytics front end elements (custom dimensions, segments). Setup the custom dimension.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV? Climb up the ladder some more.

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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). An example I love.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

You rent audiences on TV, Magazines, Search, Display, etc. Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it. Happy analytics. The Marketing Analytics Intersect: My Newsletter!