Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. The last 10+ years or so have seen Insurance become as data-driven as any vertical industry.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible.

Management 110

Management Machine Learning Experimentation Metrics 110

AWS Big Data

NOVEMBER 14, 2023

Data is a key strategic asset for every organization, and every company is a data business at its core. However, in many organizations, data is typically spread across a number of different systems such as software as a service (SaaS) applications, operational databases, and data warehouses.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape. 2 Solve for the Trinity. #

Data-driven 117

Data-driven Metrics KPI Reporting 117

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

by AMIR NAJMI & MUKUND SUNDARARAJAN Data science is about decision making under uncertainty. This blog post introduces the notions of representational uncertainty and interventional uncertainty to paint a fuller picture of what the practicing data scientist is up against. or "does this product change benefit users?"

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Then you build a massive data store that you can query for data to analyze. That means: All of these metrics are off. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? " low.

Modeling 161

Modeling Optimization Marketing Interactive 161

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

by NIALL CARDIN, OMKAR MURALIDHARAN, and AMIR NAJMI When working with complex systems or phenomena, the data scientist must often operate with incomplete and provisional understanding, even as she works to advance the state of knowledge. There has been debate as to whether the term “data science” is necessary. Some don’t see the point.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

DataRobot Blog

MARCH 7, 2023

DataRobot on Azure accelerates the machine learning lifecycle with advanced capabilities for rapid experimentation across new data sources and multiple problem types. This generates reliable business insights and sustains AI-driven value across the enterprise.

Data-driven 59

Data-driven Machine Learning Experimentation Data Lake 59

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

AUGUST 26, 2019

Data scientists, machine learning (ML) researchers, and business stakeholders have a high-stakes investment in the predictive accuracy of models. Data scientists and researchers ascertain predictive accuracy of models using different techniques, methodologies, and settings, including model parameters and hyperparameters. Introduction.

Testing 79

Testing Modeling Machine Learning Metrics 79

CIO Business Intelligence

MAY 20, 2024

Data was plentiful yet deriving meaning through open dialogue remained elusive. Nevertheless, the ongoing challenge of adapting to the strategies of terrorists and rogue states persists, especially as the volume of data flooding military intelligence capabilities has surged.

Management 115

Management Interactive Measurement Marketing 115

IBM Big Data Hub

SEPTEMBER 25, 2023

The magic behind Uber’s data-driven success Uber, the ride-hailing giant, is a household name worldwide. But what most people don’t realize is that behind the scenes, Uber is not just a transportation service; it’s a data and analytics powerhouse. Consider the magnitude of Uber’s footprint.

OLAP 87

OLAP Data Lake Data-driven Snapshot 87

O'Reilly on Data

MAY 11, 2020

It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient. READING LIST.

Modeling 189

Modeling Advertising Recreation/Entertainment Metrics 189