Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Smart Data Collective

JULY 9, 2023

One benefit is that they can help with conversion rate optimization. Understanding E-commerce Conversion Rates There are a number of metrics that data-driven e-commerce companies need to focus on. It is a crucial metric that provides priceless information about your website’s ability to transform visitors into paying customers.

Optimization 74

Optimization Data Analytics Analytics Data-driven 74

CIO Business Intelligence

NOVEMBER 13, 2023

Because of this, IT leaders must take a proactive approach to change management , communicating the benefits of digital transformation and providing support and training to employees. Be realistic about the costs of digital transformation and allocate sufficient human capital and financial capital to achieve your goals.

Digital Transformation 139

Digital Transformation Cost-Benefit Experimentation Measurement 139

AWS Big Data

NOVEMBER 2, 2023

At GoDaddy, we embarked on a journey to uncover the efficiency promises of AWS Graviton2 on Amazon EMR Serverless as part of our long-term vision for cost-effective intelligent computing. EMR Serverless on Graviton2 demonstrated an advantage in cost-effectiveness, resulting in significant savings in total run costs.

Cost-Benefit 91

Cost-Benefit Big Data Testing Optimization 91

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) And again, a custom set of metrics.

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

NOVEMBER 21, 2023

Communicate clearly and often about policies and their reasons and benefits, create a culture of feedback and collaboration, and be agile and willing to adapt policies as user needs evolve.” “People generally want to comply with policies, but being too stringent and creating too much friction often leads to shadow IT.

IT 131

IT Risk Cost-Benefit Risk Management 131

CIO Business Intelligence

APRIL 2, 2024

HBR’s “ The Value of Digital Transformation ” reports, “While 89% of large companies globally have a digital and AI transformation underway, they have only captured 31% of the expected revenue lift and 25% of expected cost savings from the effort.” While the CIO sees the big picture, their peers need to know how the change will benefit them.”

Management 119

Management Digital Transformation Testing Experimentation 119

Corinium

JUNE 6, 2019

For instance, for a variety of reasons, in the short term, CDAOS are challenged with quantifying the benefits of analytics’ investments. Also, design thinking should play a large role in analytics in terms of how it will benefit the organization and exactly how people will react to and adopt the resulting insights.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

CIO Business Intelligence

JULY 8, 2022

Focus: Enhanced focus is perhaps the greatest benefit teams stand to gain from a division of responsibilities. Road-mapping and transformations also become easier as each group can undertake the work that will most affect its assigned success metrics. And if you proceed with the split, let the principles below guide your moves.

Cost-Benefit 113

Cost-Benefit Measurement Modeling Metrics 113

CIO Business Intelligence

DECEMBER 14, 2023

Such lead times call for a large physical inventory of replacement parts, which comes with warehousing costs and the ad valorem tax of storage. Over time, we’ll replace some of our physical inventory with a digital one, and that will improve efficiency, advance ESG metrics, and make sites like Kuparuk feel closer to home.”

Manufacturing 74

Manufacturing Digital Transformation Experimentation Cost-Benefit 74

DataRobot Blog

MARCH 7, 2023

DataRobot on Azure accelerates the machine learning lifecycle with advanced capabilities for rapid experimentation across new data sources and multiple problem types. DataRobot is available on Azure as an AI Platform Single-Tenant SaaS, eliminating the time and cost of an on-premises implementation.

Data-driven 59

Data-driven Machine Learning Experimentation Data Lake 59

CIO Business Intelligence

FEBRUARY 3, 2023

They then reported back on the score’s movement of the score, going from68 to 98 in a year based on 10 core security metrics provided by securityscorecard.com, with 100 meaning there were no vulnerabilities on the visible attack surface. “At How do they benefit you? How do they benefit the business?

IT 52

IT Experimentation Scorecard Digital Transformation 52

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

O'Reilly on Data

MAY 11, 2020

It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient.

Modeling 188

Modeling Advertising Recreation/Entertainment Metrics 188

AWS Big Data

JANUARY 9, 2024

It similarly codes the query as a vector and then uses a distance metric to find nearby vectors in the multi-dimensional space to find matches. However, not all customers who have the opportunity to benefit from k-NN have adopted it, due to the significant engineering effort and resources required to do so.

Cost-Benefit 94

Cost-Benefit Visualization Modeling Machine Learning 94

CIO Business Intelligence

APRIL 18, 2022

Organizations that continued full speed ahead with their digital transformation initiatives during the COVID-19 pandemic are able to ruminate on what went right and what they would have done differently, with the benefit of hindsight. Your organization can both avoid turnover costs and preserve corporate memory.”. It’s a pitfall.”.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

AWS Big Data

JULY 26, 2023

Exploring the vector engine’s capabilities Built on OpenSearch Serverless, the vector engine inherits and benefits from its robust architecture. To create the vector index, you must define the vector field name, dimensions, and the distance metric. The vector index supports up to 1,000 fields. The second is to initially provision a 0.5

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

IBM Big Data Hub

SEPTEMBER 25, 2023

Presto’s cost-based query optimizer, dynamic filtering and extensibility through user-defined functions make it a versatile tool in Uber’s analytics arsenal. The cost and constraints of traditional analytics soon reached their limit, forcing Uber to look elsewhere for a solution.

OLAP 88

OLAP Data Lake Data-driven Snapshot 88

CIO Business Intelligence

MAY 20, 2024

This knowledge, generated through observation, reflection, study, and social interaction, led to a new companywide policy: “Let the grinder warm up for 15 minutes,” resulting in millions of dollars of extra profit at no additional cost. Instead, companies should use metrics other than budget targets for rewards.

Management 97

Management Interactive Measurement Marketing 97

DataRobot Blog

FEBRUARY 15, 2023

The cost of real estate has been a rollercoaster ride in this challenging macroeconomic climate. AI catalog encourages a culture of collaboration and sharing data assets that will benefit your organization, leading to big gains in productivity, sharing new sources, and creating a collaborative environment for enterprise AI.

Modeling 52

Modeling Machine Learning Cost-Benefit Metrics 52

Corinium

APRIL 25, 2019

Life insurance needs accurate data on consumer health, age and other metrics of risk. Most enterprises in the 21st century regard data as an incredibly valuable asset – Insurance is no exception - to know your customers better, know your market better, operate more efficiently and other business benefits. That’s the reward.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

AWS Big Data

NOVEMBER 14, 2023

With a combination of low-latency data streaming and analytics, they are able to understand and personalize the user experience via a seamlessly integrated, self-reliant system for experimentation and automated feedback. Real-time streaming data technologies are essential for digital transformation.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Another pattern that I’ve seen in good PMs is that they’re very metric-driven.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It can be a brand metric, say Likelihood to Recommend. The opportunity cost.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? From all my experimentation I've found that taking out the last channel (whichever one it is) causes a material impact on the conversion process, so it gets a "good amount of credit." Then Experimentation.

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

AUGUST 22, 2019

[Note: In more technical machine learning terms, the cost function of the skip-gram architecture is to maximize the log probability of any possible context word from a corpus given the current target word.] A major benefit of fastText. With CBOW, it is the inverse: The target word is predicted based on the context words. this chapter.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

or "does this product change benefit users?" Interventional uncertainty : the gap between the true benefit of an intervention arising from a decision, and an evaluation of that benefit. It was now a business decision to decide whether to pursue this radical strategy given the projected hit to metrics.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. Remember at the end of the day attribution modeling is just a bit smarter than last click, it brings the benefit of knowing that one should optimize portfolios and not a silo (which last click pushes). This is exactly why the Page Value metric (in the past called $index value) was created.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. The Shipping Cost is described as "flat rate repair shipping cost." For a jacket that costs $199 list.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

OCTOBER 23, 2006

. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction. 6 Reporting is not Analysis. Your Choice?

Data-driven 117

Data-driven Metrics KPI Reporting 117

Domino Data Lab

AUGUST 26, 2019

To support the iterative and experimental nature of industry work, Domino reached out to Addison-Wesley Professional (AWP) for appropriate permissions to excerpt the “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. algorithm leaf_size metric metric_params n_jobs n_neighbors p weights.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Heuristic evaluations can provide valuable feedback at a low cost ($50 in my case) in a very short amount of time (an hour in my case) and identify obvious usability problems.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

It is important to make clear distinctions among each of these, and to advance the state of knowledge through concerted observation, modeling and experimentation. Worse, the community may act on these ambiguous explanations, incurring real costs. We sliced and diced the experimental data in many many ways.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post.

Statistics 44

Statistics Optimization Modeling Experimentation 44