customer-data-platforms 
CIO Business Intelligence
APRIL 21, 2022
The world of marketing is awash in data. Embrace a customer data platform. The platforms are relatively new, offering a wide variety of approaches both in strategy and in tactics. Some focus more on leveraging data that arrives at an ecommerce portal or website. Some integrate with ad platforms.
CIO Business Intelligence
APRIL 19, 2024
Acknowledging the potential this trend offers for a foreign exchange company like Travelex, Hans van der Waal, the company’s global IT director, is constantly looking for more strategic ways to unlock the power of data to service their travel card customers. This situation isn’t good for us or our customers,” says van der Waal.
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CIO Business Intelligence
JUNE 16, 2022
In a bid to cater to enterprise efforts to improve customer experience and drive hyperpersonalization, Adobe is integrating its Adobe Commerce suite, formerly known as Magento, with its Real-Time Customer Data Platform (CDP). Adobe this week also released its HIPAA-compliant, Real-Time CDP with Healthcare Shield.
Data Virtualization
AUGUST 26, 2021
In this increasingly digital economy, we have seen major change in customer behavior over the last several years as customers switch from traditional channels to digital ones to interact and transact business. The post Enabling a Customer Data Platform Using Data Virtualization appeared first on Data Virtualization blog.
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Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.
Data Virtualization
AUGUST 26, 2021
In this increasingly digital economy, we have seen major change in customer behavior over the last several years as customers switch from traditional channels to digital ones to interact and transact business. The post Enabling a Customer Data Platform Using Data Virtualization appeared first on Data Virtualization blog.
Teradata
NOVEMBER 19, 2019
How do you ensure your Customer Data Platform is enabling breakthrough customer experience business outcomes, rather than hindering them? Find out more!
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Advertiser: ZoomInfo
How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
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Simply having customer information can no longer be enough. You need data that can provide a deep dive into your customer base in order to create personalized marketing that hits home. When you choose the right CDP to fit your organization’s needs, you give yourself the power to take full advantage of your customer data.
Speaker: Anthony Roach, Director of Product Management at Tableau Software, and Jeremiah Morrow, Partner Solution Marketing Director at Dremio
Tableau works with Strategic Partners like Dremio to build data integrations that bring the two technologies together, creating a seamless and efficient customer experience. As a result, these two solutions come together to deliver: Lightning-fast BI and interactive analytics directly on data wherever it is stored.
Advertiser: ZoomInfo
With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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