Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JUNE 28, 2011

Let us banish them to the land of " oh yes that was cute when our intern measured that when we first got a web analytics tool, but don't be silly, our dashboards don't contain that anymore." " Sub-optimal on so many fronts. Let us not make them the center of our web analytics existence. Conversation Rate.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152