Smart Data Collective

NOVEMBER 14, 2019

The subscription-based business model is no longer the preserve of magazines and home security systems. In order for these operations to be profitable and sustainable, however, they require constant optimization. If you get the right data in hand, it becomes a lot easier to know which direction to take. Customer Acquisition Cost.

Metrics 65

Metrics Key Performance Indicator Cost-Benefit Optimization 65

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Time to dive deeper.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Login-ID 1st.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? They like simple things. You do the same thing.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

JUNE 28, 2011

For most brands that, thus far, has simply translated to: "Oh we shout at people via TV, Magazines, Radio etc, what is the best way to shout via these new channels." " Sub-optimal on so many fronts. Conversation Rate. Social Media is all the rage. Tweeting, Facebooking, Blogging, YouTubing. " Sad. Heartbreaking.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. It incentivises sub optimal behavior in your employees/agencies. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166