FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. To ensure optimal communication of data, professionals must carefully consider the nature of the information being presented and the intended audience.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Smart Data Collective

MARCH 30, 2022

Companies that know how to leverage analytics will have the following advantages: They will be able to use predictive analytics tools to anticipate future demand of products and services. They can use data on online user engagement to optimize their business models.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

JUNE 24, 2021

It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools. HubSpot has a list of content marketing analytics tools worth exploring , which include: HubSpot Marketing Analytics and Dashboard Software Google Analytics Buffer SimilarWeb Hotjar Semrush Moz.

Marketing 86

Marketing Strategy Analytics Marketing Analytics 86

datapine

AUGUST 14, 2019

The use of machine learning, predictive analytics, and various data connectors that enable the user to work with enormous amounts of databases, flat files, marketing analytics, CRM, etc., Let’s get started. Exclusive Bonus Content: Download Our Free Data & Science Checklist!

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 101

Analytics Marketing Sales Metrics 101

Sisense

JUNE 15, 2021

The evolution of BI and the self-service, data-democratized era we’re living in helped lay the groundwork, but only infusing analytics into workflows can take this to the next level. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Download whitepaper. Download whitepaper.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

datapine

DECEMBER 4, 2019

Nevertheless, predictive analytics has been steadily building itself into a true self-service capability used by business users that want to know what future holds and create more sustainable data-driven decision-making processes throughout business operations, and 2020 will bring more demand and usage of its features.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. You have many examples in this post as to how you can avoid making yourself look like sub-optimal Reporting Squirrel. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

JUNE 6, 2007

You'll significantly speed up your own analytics and decision making journey. How should you approach web analytics? What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? What to look for in great web analysts?

Analytics 60

Analytics Metrics Marketing Dashboards 60

Andrew White

JANUARY 11, 2021

Remember, it’s not about how many records were cleaned up or how many dashboards were generated, it’s about how much of an impact on the outcome the worm of D&A has that counts. For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52