Data-driven, Experimentation, Magazine and Statistics

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

SEPTEMBER 19, 2011

You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. It is also important to point out that I am keeping the data simple purely to keep communication of the story straightforward. Here's the outcomes data for the control version of the experiment. ask for a raise.

Measurement

Measurement Advertising Testing Marketing

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing

Marketing B2B Measurement Risk

Data Leaders Brief

Measuring Incrementality: Controlled Experiments to the Rescue!

The 2015 Digital Marketing Rule Book. Change or Perish.

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