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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 105
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. There are many ways that data analytics can help e-commerce companies succeed. One benefit is that they can help with conversion rate optimization. One report found that global e-commerce brands spent over $16.7 billion on analytics last year.

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Bringing an AI Product to Market

O'Reilly on Data

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics. Don’t expect agreement to come simply.

Marketing 362
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DS Smith sets a single-cloud agenda for sustainability

CIO Business Intelligence

British multinational packaging giant DS Smith has committed itself to ambitious sustainability goals, and its IT strategy to standardize on a single cloud will be a key enabler. Much of our digital agenda is around data. Before we were quite fragmented across different technologies.

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3 key digital transformation priorities for 2024

CIO Business Intelligence

This year’s technology darling and other machine learning investments have already impacted digital transformation strategies in 2023 , and boards will expect CIOs to update their AI transformation strategies frequently. As every CIO can attest, the aggregate demand for IT and data capabilities is straining their IT leadership teams.

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Get AI in the hands of your employees

CIO Business Intelligence

Stephen Franchetti, CIO of Samsara, a fleet management SaaS provider that went public in 2021, believes the only way to optimize your AI strategy (or any emerging technology strategy, in fact) is with a bottoms-up approach. Clean up your enterprise data : Without clean data, your AI results will be limited.

KPI 105
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8 pressing needs for CIOs in 2024

CIO Business Intelligence

The most pressing responsibilities for CIOs in 2024 will include security, cost containment, and cultivating a data-first mindset.” Among the various strategies at our disposal, automation stands out as a pivotal solution,” she says. “In Here, we detail those and others that comprise eight of the top priorities for CIOs in 2024.